FuelClinic.com and MJK Racing Sponsorship Goals

March 1, 2009 · Filed Under FuelClinic, Racing

FuelClinic started sponsoring MJK Racing last year, and we’ve enjoyed every minute of the time we’ve spent working with Mike and his team, and we look forward to continuing this sponsorship. But not everybody “gets it” – why a fuel efficiency site would sponsor an auto-racing team.

At first glance you might miss the connections, here are some of our thoughts and intentions…

Energy conservation and fuel efficiency are topics important for everybody to consider, not just the tree-hugging bumper-stickered Prius drivers who aren’t too impressed with auto-racing. If the goal here at FuelClinic is to help conserve enough fuel that we can make a real difference in the market, when you think about it, the tree-hugging Prius drivers are pretty much already doing what they can to conserve fuel. It’s vitally important to reach out beyond the crowd of people already on board with our mission. (To the Prius drivers – you know we love you! But you see my point, right?)
Automotive racing is quite literally the “NASA” of automotive engineering, the proverbial tip-of-the-spear for innovative engine technologies, systems reliability, safety improvements, and energy efficiency. Some of their best work finds its way to the consumer-level automobiles, and we benefit from the hard work and money spent in the research and development of the racing community.
The topic of fuel efficiency can be pretty boring. We wanted to add some excitement to the discussion, to have something out of the ordinary that might get people’s attention. MJK Racing and Mike Kern in particular add a sense of something a little bigger than life. In person this guy gets attention, knows what he’s talking about, and can explain it to anyone. Just the kind of partner any business would love to have. (If you are interested in working with a real pro, Mike has additional sponsorship opportunities available.)

Motorsports are “going green” along with the rest of the world, and green-themed subjects like fuel efficiency and running a “green” team are more important than ever.

Its been said that race fans are the most loyal sports fans. I know that the access they can get to the drivers and cars at this level makes it a very “personal” sport, fans identify with their favorite drivers, and by proxy they identify with the things the drivers talk about.

All that, and on a personal level, I still enjoy the sounds of a fire-breathing V-8 engine… I just don’t drive one to work every day any more. Maybe that’s the biggest reason I feel this sponsorship makes sense to me. I can drive my gas-sipping econobox each day, careful not to accelerate too quickly, being a “smooth operator”, trying to conserve fuel… knowing in the back of my mind that on race day I’ll feast my eyes and ears on the high-octane super cars like Mike’s and my other (new) racing friends. It appeals to me. I can’t be alone in that. Look in the stands.

Comments

One Response to “FuelClinic.com and MJK Racing Sponsorship Goals”

Russell Henderson on April 4th, 2009 12:24 PM

hello,
my name is Russell Henderson, i live in ada,oklahoma,and i’m in a driver developement program for lafferty motorsports which fields cars/trucks in the arca/remax series, and the nascar camping world truck series,and i am currently seeking associate sponsorship to help me climb the ladder in such series,if interested please contact me at hendersonracing09@yahoo.com ,or also you can contact chris lafferty @ lafferty motorsports 704-795-5375. thanks for your time .

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