Case Study: John’s Jetta
A few weeks ago Kathy called me and told me she needed a “case study” to add to the new press kit she was developing – something that illustrated the benefits of using FuelClinic.com from a member’s perspective.
I went to the database and back to my feedback emails, and found a few members who were obviously using the system regularly, were interested enough to communicate with me about the site and ideas or problems they had, and might possibly want to participate in a case study. I sent a few requests, received a few responses, including one from John Guercio.
From logs and emails I knew John had been using the system a long time, and when I asked him if he’d be interested in talking with Kathy he said “sure”. While I knew he was a “regular”, and I had assumed he was benefiting from using the site, I didn’t have any idea how he had been using the system – pushing it to it’s limits, and saving himself thousands of dollars.
Here’s how it starts:
John was used to receiving an occasional $2,000 expense check for his mileage. But when his company put him on a strict $750 a month expense plan, John knew it was time to take control of his MPGs and start paying better attention to the pain he would soon being feeling at the pump.
To do this, he turned to FuelClinic.com, the Web’s premiere online fuel efficiency tracking and driver improvement resource. His main interest was in tracking his Jetta’s miles per gallon for work-related trips to determine whether or not the new stipend was helping him make money, or causing him to lose it.
Find out how well it worked out for John, how he was able to track his expenses, improve his fuel mileage, decide NOT to get that new car he was looking at, and saved thousands of dollars in taxes last year.
If you are interested in participating in future case studies, please send a note to me at email@example.com - we are currently looking to create a case study detailing how a small business w/ a small fleet of vehicles has used FuelClinic.com in some way to save money, improve mileage, or track consumption.
Thanks John! Thanks Kathy!