Beyond the PR – Additional Detail about Believe Sustainability
This morning we published a press release regarding the 2nd place finish in the ITS Congestion Challenge. I wasn’t really sure that a second place finish would be news worthy, but after seeking the advice of a few colleagues, I decided it wasn’t a bad idea.
I decided to highlight one of the most interesting bits in the release with a comment from Mr. Lincoln Paiva from Brazil who found FuelClinic at the ITS Congestion Challenge, and wants to work together to take advantage of our new “clean cities” derivative product currently under development.
One such silver lining is a partnership with Believe Sustainability in Brazil, who is interested in using FuelClinic to help reduce carbon emissions from transportation in São Paulo, one of the world’s largest and heavily populated cities.
“We are researching more sustainable ways to reduce the pressure of individual transport in the chaotic traffic in São Paulo and Rio de Janeiro” said Lincoln Paiva, CEO of Believe Sustainability and Organizer of Improve Air (http://projetomelhorar.com.br/) Project Sustainable Mobility. “FuelClinic would provide a system that can help change the concept people have regarding the use of the car.”
Brazil is truly energy independent, with sugar-cane ethanol being plentiful, our little promotional video needed a few updates – including translation into Portuguese, and swapping out the “transportation relies on oil 98%” with a “20% of CO2 is produced by transportation”. Mr. Paiva wanted to use the animation during a conference he was speaking at, so we decided to produce a 2nd version.
Here’s the Portuguese version: