FuelClinic data included in Copenhagen case study
A few weeks ago I was asked by EcoDrivingUSA to create a graphic describing some aggregate efficiency improvement data from the information collected here at FuelClinic. The intent was to demonstrate the efficacy of eco-driving techniques for improving fuel efficiency and decreasing GHG emissions.
I spent a few hours pouring through the database, to find the best data set to describe our users maintaining fuel receipt records, making sure not to skew the numbers, but selecting a sub-set of our most active members who do not have data entry problems (automatically flagged as “suspect” by FuelClinic – a whole topic unto itself).
Then I created the following graphic, with this description:
This information made it into an “EcoDriving Impact Study for Copenhagen” presented by Driving Sustainability earlier this month. What’s most impressive is that the average improvement in fuel efficiency is 5.23% without any real form of ecodriving training – a point not lost on the authors of the study:
According to FuelClinic.com, the average EcoDriver improves their efficiency by 5.3%. These are drivers who have had no formal instruction on green driving…
If everyone in the US improved their efficiency by a basic EcoDriving level of 5%, this would result in a 66,346,545 ton reduction in CO2 emissions in the US.
The most active FuelClinic account users are benefiting from following simple online tips and believing that they can improve their fuel efficiency. The effort it takes to create an account, collect multiple receipts, and enter that information into the application is not trivial, and it indicates that a percentage of motorists are interested in understanding their fuel efficiency – and just the act of being “involved” and improving their understanding is all it take to turn an average motorist into a basic EcoDriver.
As an aside – my personal goal for FuelClinic is to increase this average efficiency improvement to 10% by the end of 2010.
You can download the case study (.pdf) here.