Eye-candy: Porsche’s Hybrid Supercar

From The Local:
Porsche unveiled its creation at the 2010 Geneva Motor Show. It claims the car has a top speed of 320 km/h but uses just three litres of fuel for every 100 kilometres – equivalent to 94 miles per imperial gallon.
“We are a sports car manufacturer and that means it’s about driving fast – but at the same time about cutting pollution and conserving natural resources,” Porsche chief Michael Macht said according to the website of news magazine Der Spiegel.
Critically, the Spyder emits an average of just 70 grammes of carbon dioxide, the firm claims. According to Britain’s Department for Transport, the third-generation Toyota Prius – the best-known hybrid car – emits 89 g/km.
500 HP V-8 that get’s 94 miles per gallon?
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This is surprising news to me since I thought that all sports cars were gas guzzlers. If Porsche can do this, why can’t and why don’t other companies do the same?