“My name is Mike, and I help people save money…”
A few people who know me well have told me about a new Walmart ad that talks about Walmart’s recent work improving efficiency in fleet operations by packing trucks more efficiently and paying more attention to routing, all in an effort to rollback prices for customers.
The funny part (for my friends) is at the end when the driver stands by his truck and says “My name is Mike, and I help people save money…” It’s funny because my name is Mike too, and I’ve been helping people save even more money though better driving habits.
Back to the commercial. I think it’s great, and a sign of the times that the world’s largest retailer, with one of the largest fleets in the world, is spending millions to educate people to the benefits of efficient fleet operations. Fuel prices are on the rise again, and the importance of efficient fleet operations is more important than ever, as our economy continues to recover from it’s recent with no real change to our oil dependency.
I’m only disappointed that Mike doesn’t mention the incredible savings Walmart could be realizing through a comprehensive driver efficiency improvement program that includes eco-driving fundamentals.
Imagine what 5% of their fuel spend must be? With additional computer-based training and strong corporate buy-in, take that 5% number and triple it… that would be some sizable “rollback”. Maybe I should try to get in touch with them.