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“My name is Mike, and I help people save money…”

April 17, 2010 · · Filed Under Commercial Fleets, Driver Performance, Eco-Driving, FuelClinic, Industry, LinkedIn, Saving Money 

A few people who know me well have told me about a new Walmart ad that talks about Walmart’s recent work improving efficiency in fleet operations by packing trucks more efficiently and paying more attention to routing, all in an effort to rollback prices for customers.

The funny part (for my friends) is at the end when the driver stands by his truck and says “My name is Mike, and I help people save money…” It’s funny because my name is Mike too, and I’ve been helping people save even more money though better driving habits.

Back to the commercial. I think it’s great, and a sign of the times that the world’s largest retailer, with one of the largest fleets in the world, is spending millions to educate people to the benefits of efficient fleet operations. Fuel prices are on the rise again, and the importance of efficient fleet operations is more important than ever, as our economy continues to recover from it’s recent with no real change to our oil dependency.

I’m only disappointed that Mike doesn’t mention the incredible savings Walmart could be realizing through a comprehensive driver efficiency improvement program that includes eco-driving fundamentals.

Imagine what 5% of their fuel spend must be? With additional computer-based training and strong corporate buy-in, take that 5% number and triple it… that would be some sizable “rollback”. Maybe I should try to get in touch with them.


4 Responses to ““My name is Mike, and I help people save money…””

  1. Tweets that mention “My name is Mike, and I help people save money…” « Fuelishness! Fuel Economy Blog -- Topsy.com on April 17th, 2010 4:41 AM

    […] This post was mentioned on Twitter by Doc Miles. Doc Miles said: “My name is Mike, and I help people save money…” http://goo.gl/fb/2ew3L […]

  2. TOM DELOR on April 17th, 2010 11:13 AM

    Hello Mike, while teaching teenagers eco drive is clever, trying to change a driver’s reflexes by explaining what to do is not.

    With 10 to 30 years driving habits an eco driving course will not change the driver’s reflexes but for a short period of time.

    Only practice would chnage driving behaviour. There is a car instrument called Moment-O-Meter which was created just for that. “It’s like having an instructor aboard” said one of the users.


  3. Corren on April 20th, 2010 10:34 PM

    What they say in the commercial is true. They load their trucks fuller. In fact, they utilize every last bit of space they can find. I worked at wal mart in the back room, I’ve unloaded those trucks. They fill that trailer as full as it will possibly get, even to the point of damaging merchandise.

    There’s no concern for safety when they load it. If it fits, it goes. When you go to unload it, merchandise falls, gets damaged, injures employees, etc. In one year, my store had 2 broken toes, a broken nose, a fractured arm, and countless broken glasses / minor bruises from people unloading the trucks in the back room….

  4. Jasmine on May 7th, 2010 2:21 PM

    The concept of “saving money” is easier said than done for most people. I understand that it is ‘easy and logical’ for some people, but I also understand it can be a difficult habit to break for others.

    If you’re looking to save money or change your lifestyle, my advice is to take it in “baby-steps” because it won’t happen overnight. Here are some tips that helped me out.

    1. Always pay more than the minimum on any credit card payments – if you don’t believe me you can calculate it for yourself (http://www.csgnetwork.com/creditcardmincalc.html)
    2. Use coupons when grocery shopping
    3. Try online shopping – it’s saves on gas & they have bigger markdowns (http://www.shoptivity.com)
    4. Read a book – it’s cheaper than going to a movie (http://onlinebooks.library.upenn.edu/)
    5. Know your budget! (https://www.dl.ed.gov/borrower/BudgetCalculator.do)

    Good luck and happy savings!

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