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Updated: Could cabbies become eco-driving ambassadors?

July 27, 2011 · · Filed Under BrightFleet, Commercial Fleets, Community, Driver Performance, Eco-Driving, FuelClinic, LinkedIn, Twitter 

Source: http://www.businessgreen.com/

Taxi drivers are notorious for being independent thinkers and more than a little opinionated, but now a new study is seeking to harness those qualities and turn cabbies into fuel efficiency ambassadors, even floating the idea of financial incentives to those who promote green policies to their passengers.

A study being published this week by the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) is to act as the centrepiece of Shell’s Smarter Cab Drivers project, which is designed to encourage the widespread and long-term adoption of eco-driving across the UK.

Read the whole thing.


3 Responses to “Updated: Could cabbies become eco-driving ambassadors?”

  1. Zac Aldridge on July 28th, 2011 1:29 PM

    How many more decades can we run on the Saudi’s oil industry hamster wheels? I, for one, and dead tired, and I think the rest of us are here too.

  2. Zac Aldridge on July 28th, 2011 1:31 PM

    Energy sustainability is both America’s biggest domestic issue and biggest solution to the future of our national prosperity. We’ve just got to a way to apply one to the other.

  3. sakib on July 28th, 2011 1:35 PM

    nice article in eco-driving

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