A study on perceived usefulness of eco-driving assistant systems in Europe

July 6, 2012 · Filed Under BrightFleet, Community, Driver Performance Improvement, Eco-Driving, FuelClinic, Fuelishness!, Improved Driver Safety, LinkedIn, Motivations, Poll, Saving Money, Technology, Test Results, Twitter

The ecodriver-project.eu study “A study on perceived usefulness of eco-driving assistant systems in Europe” released this week show there is a great deal of interest in eco-driving, good deal of belief that the benefits are real, but no interest in paying for this kind of technology/service.

While this has been our experience with a consumer-based product (like our FuelClinic), there is considerably more interest from fleets interested in incorporating similar programs into their larger operations, since the cost saving benefits are multiplied well above what your average motorist would see (in addition to the safety and collision reduction side-effects of conservative eco-driving).

So what’s the most effective way to change the behavior of motoring public at little or no cost? How about a piece of duct tape over the fuel gauge?