Fuelishness! -- The FuelClinic.com Blog

The Power of Scale – Why Fuel Efficient Driving Matters in Commercial Fleets

A nice short video from the Environmental Defense Fund demonstrating the power of scale when applied to fuel efficient driving in commercial fleets.



Should eco-driving be part of driver’s education?

As awareness of the benefits of eco-driving habits builds in the US and around the world, there is also a growing interest in incorporating eco-driving techniques in early drivers education courses.

Until recently, professional eco-driving training has been a specialty course provided to already-experienced drivers, often as a work-related program for professional fleet drivers in an effort to reduce company fuel expenses and reduce preventable accidents.

Several studies done in the last 10 years indicate a direct connection between efficient drivers and those drivers with fewer preventable accidents.

One internal study at a major US-based trucking company indicated that their top fuel-efficient drivers were squarely in the top percentile of drivers with the fewest preventable accidents. It was also found that their drivers who routinely drove in an inefficient manner were among those drivers with the greatest number of preventable accidents.

How are eco-drivers safer drivers?

By practicing eco-driving techniques motorists maintain a high level of awareness to traffic patterns and the flow of vehicles around and ahead of the driver, allowing the driver to plan to minimize the loss of momentum while operating their vehicle safely and efficiently.

Eco-driving motorists are encouraged to “de-couple” emotionally from the circumstances of normal traffic, focusing instead on a competition between “themselves and the gas pump” verses jockeying for position with other drivers around them.

By limiting the top-speed and maintaining generous following-distances eco-drivers give themselves extra time to react to unexpected changes, providing additional decision making time and a greater likelihood of maintaining control in evasive maneuvers.

This correlation between efficient driving and safe driving creates an opportunity to apply measurable indicators to driver safety.

In the past an individual driver’s skill and risk was measured by referring to DMV records to count number and severity of traffic citations,  or by referencing insurance records to measure the number and severity of traffic accidents on record. “Defensive driver” insurance discounts are provided to drivers who have had fewer accidents and fewer citation – without any real data to determine if the driver is truly driving in a safe and skilled manner – or has just been lucky.

With the advent of inexpensive on-board driver-behavior data-logging devices (like the CarChip Pro) we can build software systems (like FuelClinic) that are designed to analyse real-world driving behavior based on actual data. With the proper training and monitoring programs in place, this driving data can be processed in near-real-time with timely reporting in an on-going effort to improve both fuel efficiency and safety records.


(Click image to add your vote to this poll)

Several states are currently working to add eco-driving to drivers education, including Michigan and Florida, with RFPs seeking qualified training materials to be added to their existing driver training programs.

What do you think? Should eco-driving techniques be added to the existing driver’s ed program in your state? Comments are welcome below, or join the discussion over at our Facebook Community.



Driving Tips to Improve your Car’s Fuel Efficiency

February 25, 2010 · Filed Under Community, Driver Training, Eco-Driving, FuelClinic, Its Up To You · Comment 

Despite the ongoing debate on climate change, drivers across the world agree that fuel efficiency is the wave of the future. Car manufacturers are touting their eco principles and how their models will save you dollars at the pump. Meanwhile, governments are also requiring more transparency when it comes to green car ratings. In 2008, Australia began requiring stickers on all new cars that display their fuel consumption and CO2 emissions.

However, fuel efficiency isn’t all about the car – some of it has to do with the way you drive. In an effort to call attention to fuel efficient driving habits, Peugeot automobiles in Europe is sponsoring a revolutionary eco-driving competition, The Peugeot Eco Cup, to promote awareness of how your driving style can impact fuel efficiency.

The Peugeot Eco Cup is a competition, for those with a new or used Peugeot, to showcase their eco-driving skills. Competitors from 18 countries will drive the 400 kilometres between Paris and Geneva (the same distance as driving from Perth to the port city of Albany) on as little diesel fuel as possible. The drive must be completed within 36 hours and the route includes a number of key cites that are symbolic to the Peugeot brand.

Each country will have a team that includes drivers for each of the four fuel efficient diesel models in the Peugeot line. The aim will be for competitors to make the trip burning as little fuel as possible by employing whatever “eco-driving” strategies they can.

While you might not be signed up to the Eco Cup Challenge, you can get your hands on one of the hot fuel efficient diesel models at a Sydney Peugeot dealer. There are also a number of driving strategies that you can take away to help improve the fuel efficiency of vehicle. Sensible eco-driving can make a difference to the environment and to your hip pocket.

Consider these fuel saving driving tips:

Pump up - Ensure your car’s tyres are inflated properly, inspecting them at least every two months. Underinflated tyres can decrease fuel efficiency by over 3%, and reduce their tread life, requiring them to be replaced sooner.

Switch Off - Turn off the air conditioning, especially when driving in the city. Air conditioning and other electronics consume energy which increases the need for fuel. This can decrease your vehicle’s fuel efficiency by as much as 25%.

Don’t Idle - If you stop for more than 20-30 seconds, turn off the engine. Restarting your engine actually consumes less fuel than idling for long periods of time.

Slow Down - Drive the speed limit, especially on highways. Driving faster will increase your engine’s RPMs which uses up more fuel – slowing down by 10 kilometres per hour can reduce petrol consumption by as much as 10%.

Steady on - Maintain a constant speed and avoid frequent braking and acceleration as this increases the fuel consumption of your vehicle. If your car has a speed regulator or cruise control, use it to maintain a constant speed. When slowing down, use engine stopping instead of applying the brakes to stretch your take even further.

The Eco Cup Challenge starts in Paris on 4 March 2010.



The Distracted Driver: Looking Away From Road Main Factor in Crashes and Near-Misses

From Ford “Driving Skills for Life“:

Independent research based on real-world studies, that’s where drivers are monitored in their own cars rather than in labs, show that looking away from the road is the main factor associated with crashes and near-misses. Another study by NHTSA/Virginia Technology Transportation Institute (VTTI) found that “dialing a handheld device” had a higher risk compared to “just driving,” while “talking/listening on a cell phone” did not statistically differ from risks associated with “just driving.” VTTI summarized their findings by stating that it’s rare that drivers are involved in a crash when their eyes are on the roadway, regardless of any cognitive demand they may be under. Another point to keep in mind is that although there was explosive growth of cell phone subscriptions in the U.S. during the last 15 years, there has been a decline in crash rates which may indicate that drivers choose to engage in tasks when they judge the driving conditions are least demanding.

More than likely this is already apparent to most drivers, but indicates the importance of human-systems integration design in new vehicles so that drivers “know” where their controls and displays are without having to hunt for them.

What impact does this have on add-on gadgets that require the driver to take his/her eyes off of the road to gather information? GPS navigation suckered to your windshield? After-market eco-driving instrumentation or “apps” with charts and graphs indicating how well you are driving?



Seven Million Miles and $882,000 Dollars Later…

Our little eco-driving community here at FuelClinic.com continues to grow.

Today we crossed the seven-million-mile mark of real-world fuel data based from members of our free non-commercial version of the site. There have been over 31,000 receipts entered into our database, documenting the real-world fuel efficiency of nearly 4,000 vehicles. We have been averaging ~500 new receipts a week for the past few months.

As a group we’ve purchased over 310,000 gallons of fuel (US gallon equivalent) spending over $882,000 (US dollar equivalent) last year. At the same time – as a group – we’ve managed to IMPROVE our MPG a modest 5.38% – saving over $47,000 simply by tracking our fuel mileage and (hopefully) taking advantage of the efficient driving tips.

My goals for 2010 include providing better, more compelling online training materials that will help us bring that 5.38% efficiency improvement up closer to 10% or more. I will be looking for help, using my new connections through the fantastic UCF Business Incubator Program to find talented people that can help me pull this off.

The FuelClinic Dashboard will start looking a little different in the next few weeks as I slowly roll out some template changes. The tools will remain familiar and simple to use, but room will be added to provide driving tips directly in the dashboard, as well as other important information now spread around and hidden in the blog (unless you are searching for it) like our free reminder magnet offer.

Shortly we will begin creating “eco-driver communities” that you can choose to join – so you can track your progress along with others in your same community, and challenge other communities to improve their fuel efficiency for some good natured competition.

I’ll be adding a document library. Over the years I have amassed a large collection of studies, reports, documents, press clippings, and other materials that will be added to the members area – behind that “Research Area” link at the top that has remained inactive too long. There will also be simple report tools you can use to “dig” into aggregate data in the FuelClinic database, looking for trends related to site usage, community totals and standings, and other goodies.

Members will also have to option to sign-up for bi-weekly “performance reports” that will be emailed to you automatically once every two weeks, covering your stats for the last two weeks, grading your progress, and providing additional tips for improving your fuel mileage.

There are always “more plans” for this platform, but they’ll remain “in the bag” for now. I appreciate the time each of you has taken to manually input your fuel receipts to build this data set.

- Michael



Shea Holbrook to Make Rookie World Challenge Run in 2010

February 4, 2010 · Filed Under FuelClinic, LinkedIn, Racing, Teen Driver Safety, Twitter · Comment 

GROVELAND, Fla. (Feb. 4, 2010) – Shea Racing, LLC. is proud to announce its participation in the World Challenge season opener, March 26-28, at St Petersburg, Fla. Team owner and driver Shea Holbrook, 19, of Groveland, Fla., will strap-in and make her debut professional road race in the World Challenge Touring Car (TC) class. According to series archives, Shea is one of the youngest female drivers to take the grid in World Challenge history.

Holbrook is a competitor thru-and-thru. Formerly a state-, regional- and nationally- ranked water-skier, she is no stranger to the thrill of speed or danger. A few years ago, Holbrook traded in the water skies for the smell of race fuel and burnt rubber.”It’s an awesome experience go over a jump at 50-plus mph to hurl yourself hundreds of feet thru the air, but it just doesn”t compare to going into turn 17 at Sebring at 100-plus mph,” Holbrook said.

Holbrook is currently a college student studying Broadcasting and wants to make motorsports a career.

“This being my first professional race, I have two goals,” Holbrook added. “First, to bring the car home in one piece and second, for all those veteran drivers out there that read this, regardless of where I finish, I plan on giving you all the respect that you deserve and I’m thankful for having the opportunity.”

There are many people in the motorsports world that have greatly enriched Holbrook’s life. People like John Doonan (Mazda Motorsports), George Ayres http://www.greenerspeed.com , Skip Baber Racing, Lyn St James http://www.lynstjames.com and Marcus Haselgrove http://autohausmotorsports.com, to mention a few, “thank you all for your friendship, wisdom and continued support.”

Currently Shea Racing’s primary sponsor is MD&F (Mom, Dad & Friends) but we are diligently trying to change this. We do have very creative marketing plan for interested companies that actually requires no upfront capital, so if you’re interested in finding out the details please contact www.SheaRacing.com .

We would like to thank World Challenge and SCCA Pro Racing for the opportunity and look forward to a great season. See you on the grid!

Learn more about Shea Racing at her website or on her Facebook Group Page.



VIDEO: Eco-Driving Techniques

In Europe, eco-driving is fairly popular as a means to save money and reduce emissions. Fuel costs are much higher than here in the US – fuel is heavily taxed and the per-gallon cost equivalent is $6 to $8 per gallon.

In Europe fuel is usually sold by the Liter and the standard of fuel economy is “Liters per 100 kilometers”, or “L/100km”. It’s an opposite system from of our MPG rating – where a higher MPG (“more miles per gallon”) is better, in Europe the opposite is true – the fewer liters per 100 kilometers (“L/100KM”) the better… so the lower the fuel economy rating you’ll hear in this video, the better.

The EU has decided to partner with Europia, an energy-giant in the EU, to continue to make motorists aware of the benefits of using eco-driving techniques.

We invite all motorists to start using FuelClinic.com to track their mileage using our easy online tools. FuelClinic is built to accommodate a variety of standards of measure, including MPG and L/100km, and a variety of currencies and other local preferences.



Gas Prices Steadily Climb Again – What Have We Done To Stop It?

Take a look at this graph of average gas prices courtesy of GasBuddy.com and you’ll see that prices continue to rebound from the “crash” of 2008… which shouldn’t be a shock to anyone.


Not much has changed as far as our “oil addiction” since the “crash”. Looking back, it seems that Cash for Clunkers was the only national attempt at dealing with oil’s monopoly since the collapse, and the merits of that program as an energy policy are laughable.

It took a global economic collapse to undercut the oil gouging, something we can not afford to repeat. (I continue to assert that the uncertainty of affordable fuels contributed to the economic tsunami that brought world markets to their knees that summer.)

What are we going to do to shift oil from a strategic political and economic weapon to just “another” commodity that must compete with alternative sources?

1. I’ve long been a proponent of Flex-Fuel vehicles, since they offer the simple option to use purely petroleum based gasoline or alternative alcohol-blended (up to 85%) gasoline replacement fuels. Manufacturers “promised” to add Flex-Fuel capabilities into much of their fleets by 2010, yet most only add the systems to the most inefficient models, taking “credit” for making their fleet more efficient instead. Having Flex-Fuel vehicles on the road in great numbers will be an incentive for stations to carry more alcohol-blends, and at the same time allow motorists to travel far and wide without worry that they won’t find a filling station specific to their vehicle while the network of supply is created by the opportunity to serve this demand.

2. Small efficient diesel engines are hot sellers in Europe – 50% of all new car sales across the pond are diesels. Why? Because they are clean, quiet, powerful, last a long time, and get upwards of 65 to 80 MPG every day of the week. Plus you can fuel them with bio-diesel, and reduce the amount of petroleum based diesel fuel. Again, you can travel far and wide, taking advantage of bio-diesel when available – an incentive for stations to carry the product. Since bio-diesel is made closer to home, distribution is cheaper, jobs are created locally, and competition controls costs.

3. Hybrids are great technology for getting slightly better mileage from a gallon of gas – but they are all still 100% petroleum-dependent. Flex-Fuel Electric or Diesel Electric hybrids would allow motorists to offset even more of their oil addiction to alternatives, not just kick the can down the road a little further.

4. 100% electric vehicles are still not a replacement for the family car in most cases. High costs, limited range, and long recharging times limit options and create a situation where drivers must change habits (and hardware) to participate. Plus there is the battery problem, making exotic metal ore addiction the replacement for oil addiction.

5. Conservation (aka: eco-driving) is first-aid remedy immediately available for free (better than free when you consider the money savings) available to everyone right now. With modest changes to your driving habits, you can increase your fuel mileage 5% to over 25% no matter what you prefer to drive (including Hummers and Hybrids). And while “ecodriving” sounds like “hypermiling” to some people, in fact eco-driving is easy, courteous, and safer driving. It does require you to pay attention to operating your car (shouldn’t you be?), but relieves you from the urge to compete against those other drivers around you, and instead compete against the gas pump.

In the end, as we approach the future still addicted to oil we limit our geopolitical power and remain at the mercy of markets we do not have much control over politically. We have been at war for years thanks to oil, with no end in sight. While our planets poorest nations are prime real-estate for several bio-fuel industries that could lead them from poverty to prosperity, the “powers that be” lobby and maneuver to protect their monopoly on your mobility.

What are you doing to make progress? What do you see as our future?



Configuring CarChip Pro for Hybrid Vehicles

I had a chance to test-drive the 2010 Ford Fusion Hybrid over the weekend. I connected one of our CarChip Pro data loggers to it to gather real-time data on speed, throttle position, engine load, and mass air flow. Unfortunately the CarChip Pro was not working properly with the Hybrid vehicle, and a quick inquiry to Davis Instruments revealed why, it needed to be configured specifically for a hybrid – or “Anomalous Vehicle” (something I was not aware of).

Here are the instructions for configuring a CarChip Pro for both the Toyota Prius, and the Ford Fusion Hybrid…

In the past we had issues with hybrids in general. However, we put a fix into the software that should allow the CarChip to work with Hybrids.

Below are directions on how to get the CC to work on hybrids. These were written for a Toyota, but it is the same for Ford, other than clicking on the Ford Hybrid option.

Because the Prius [and 2010Ford Fusion Hybrid] is a hybrid vehicle we must take special steps to configure the CarChip.

Open up the CarChip software with the CarChip device connected to the PC.

Go to the CarChip menu and choose “Set Anomalous Vehicle”. See Figure 1.


Following that select “Specific Exceptions”, then “Toyota Hybrid” then click “OK”. See Figure 2.

I’ll re-configure the CarChip Pro and test again the next time I get the chance. I’d like to hear from any existing CarChip Pro users who are using the device with a Hybrid. What has your experience been?



Oprah Show: Distracted Driving – America’s New Deadly Obsession

Oprah Winfrey is using her considerable influence to educate motorists to the growing dangers of distracted driving, a topic near to our hearts here at FuelClinic.

Millions of people text, talk or e-mail on their cell phones while driving—a recent survey finds that 71 percent of people between the ages of 18 and 49 admit they text or talk on the phone while they drive.

If you think you can call, text and drive at the same time, you cannot. That message you can’t wait to send could kill. Distracted driving is an epidemic that is sweeping through our country, claiming lives and destroying families.

On Monday, she aired an entire episode dedicated to her new cause. While you can’t find the full episode online, here is a short clip available at CNN.

We applaud Oprah along with the many professional driving educators, technology creators, and others working every day to make positive changes in this important effort.



Announcing: FuelClinic.com membership in Stuttgart’s “Cities for Mobility”

Today we are very pleased to announce FuelClinic.com membership in the Cities for Mobility network, created and coordinated by the city of Stuttgart, Germany to promote sustainable and efficient transport systems in the member cities.

Cities for Mobility” is a global network on all questions regarding urban mobility. The network is coordinated by the City of Stuttgart and promotes transnational cooperation between local governments, transportation companies, businesses, science and the civil society, with the aim of supporting the development of sustainable and efficient transport systems in the member cities.

“We want to warmly welcome FuelClinic.com as new member in the world wide network Cities for Mobility. The Coordination Office is more than delighted by your decision to join our network and we look forward to a fruitful cooperation with [you]“, wrote Isabelle Kübler from the office of Coordinator Network Cities for Mobility.

FuelClinic.com will provide member cities the ability to invigorate and measure their eco-driving and driver behavior improvement programs with free web-based eco-driving training materials, a voluntary web-based driver-efficiency analysis and reporting system, and increasing levels of technology support for promoting and measuring eco-driving behavior within their cities and communities.

FuelClinic.com was nominated for membership in this network by existing  member Projeto Melhorar, a Brazilian-based initiative to create sustainable transportation systems in South America’s largest country.



The Post-Crisis Consumer (John Gerzema @ TED)

John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

13 trillion dollars in wealth has evaporated over the course of the last two years. We’ve questioned the future of capitalism. We’ve questioned the financial industry. We’ve looked at our government oversight. We’ve questioned where we’re going. And yet, at the same time, this very well may be a seminal moment in American history, an opportunity for the consumer to actually take control and guide us to a new trajectory in America.



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