As a driver, we can begin the process of mentally preparing to drive by doing hazard perception training. We actually drive with our brain and eyes as opposed to our hands and feet. Your brain tells your eyes where to look, your eyes look and see potential hazards and then send a message back to your brain with a required response. Your hands and feet or are then called to duty to protect you. Cognitively, you’re actually doing this before you realize it. What helps immensely is having advanced training to get your brain ready for these hazards before you really need them. Dealing with many possible hazards and the proper responses before you need them is the way to begin a safe driving career.
Hazard perception training, combined with driving on public roads, enhances our ability to not only perceive potential hazards, but gives you options of how to deal with these often hidden hazards. This actually speeds up the process of hazard perception so the driver is better prepared for the real world. Computer and simulator training are often the best methods to get your brain on the same page as experienced drives. This type of training is critical for a new driver to gain experience in thinking like an experienced driver – but in less time.
Even the best athlete with amazing hand-eye coordination can’t deal with potential hazards as quickly as someone who has been trained mentally to do this. For years I’ve had students who did not have hazard perception training and would often have ‘target fixation’ when a hazard appeared. They stared at the hazard and did nothing. I had to intervene and help them out. For the students who did hazard perception training, they would often respond immediately without assistance; just like a seasoned driver.
So, what type of driver would you like driving your vehicle; someone who thinks and responds like an experienced driver or someone who may have ‘target fixation’ and responds late. I know what my answer is; what’s your answer?
Today the website SaferTeenDriver.com was relaunched with a new hazard perception evaluation and related defensive driver training courses. The updated website incorporates best in class evaluation and educational services from BrightFleet.com, but adds a unique coaching guide to help parents and teens get the most from the training.
“We have spent years helping fleets improve their safety programs and reduce risk,” said Bob O’Connor, the CFO of BrightFleet, “Now I have a teenage daughter who was having difficulty learning how to drive. She had learned the basic mechanics of driving, but lacked any real understanding of the hazards around her. It was as if she was driving in a bubble. Out of frustration I thought about applying the same hazard perception evaluation and related courses we had been using for several years with commercial fleets, but this time for her.”
Teen drivers are most at risk of having an accident in their first year of driving. Car accidents are still the number one cause of death for teenagers, and injure or maim countless more. Novice teen drivers lack the experience to identify and understand the kinds of hazards that are common on the roads today. They tend to have poor situational awareness, and target-fixate on hazards that appear suddenly, instead of concentrating on maintaining an “out” if a potential hazard turns into an actual one.
“I found that my child responded very well to the training, given the additional guidance I was able to provide to help her understand how the training worked. She picked it up right away. She completed her evaluation, and was assigned a set of courses like proper use of mirrors, safe lane changing, and the other motorist to take,” said Mr. O’Connor. “She completed her courses in about a week, and in the following ride-alongs with her I noticed a real improvement in her awareness. She was talking me through the potential hazards she was watching as we drove along. I was blown away by her progress in such a short period of time, and that’s when I decided that we had to make this training available to parents and novice teen drivers.”
Parents interested in seeing how this service can help their own soon-to-be or just licensed novice drivers can watch a short video explaining how SaferTeenDriver works. The training normally retails for $119.95 and includes access for both the parent and the teen driver, but during a limited introductory promotional period, new accounts can be purchased at a discounted rate of $99.95 by using the code “TheExtraMile” during the checkout process.
SaferTeenDriver.com is a service of BrightFleet.com, which is a service of Compendium Software Systems, LLC – a veteran owned small business located in Central Florida that focuses on tailoring advanced technologies into solutions that help prevent accidents, reduce risk, and save companies (and now parents!) money by improving the safety and efficiency of drivers everywhere.
The Sunday after Thanksgiving is the busiest traffic day of the year. That means sharing the road with drivers who are using hand-held devices, eating, sleepy, or even drunk. So give yourself one more reason to be thankful. Be safe – slow down, buckle up, stay alert and give heavy trucks plenty of room since they can’t see, maneuver or stop like you can.
Block was able to spend the better part of an hour interviewing her over the phone about her mission and her relationship with Hang Up – Save A Life, an organization she helped start after losing a friend in an automobile accident where the other driver was texting.
It’s an interesting interview. She makes several excellent points – including the need to reach young drivers who are just learning to drive, as well as older drivers who are just learning to text.
Decision Points: Do you think distracted driving is also a problem among commercial fleets?
Jamie Lynn Crandall: I think everybody is guilty of it. Although I’m trying more to get the attention of young people in high school that are just starting to learn how to drive, it’s just as important for people my age and even our parents, because they’re just starting to learn how to text, and they’re trying to do it at the same time they’re trying to do everything else. I would especially hope, however, that the drivers of fleet vehicles would take these warnings even more seriously, as they’re on the clock at their job.
Distracted driving is now considered to be as dangerous as driving while under the influence of alcohol or drugs. Texting while driving is considered to be one of the most risky things people can do behind the wheel, and most company and government vehicle policies prohibit it while on company time. Many parts of the country have laws prohibiting texting while driving, and there are apps for smart phones that will help parents and fleet managers control the ability to make and receive calls and texts while driving.
Read the whole thing over at Decision Points @ Fleet Blogs.
Queensland University of Technology, Brisbane Australia is seeking participants for a study on potential effects of an eco-driving system on driver dsitraction.
One of the possible causes of driver distraction is in-vehicle driver assistant systems such as eco-driving systems. Eco-driving systems send messages to drivers so that driving performance can be improved in terms of fuel efficiency.
The purpose of this research is to better understand driver distraction caused by in-vehicle systems, in particular, eco-driving systems. This project may ultimately assist in decreasing the number of road fatalities.
The driving component of the study will be conducted in the CARRS-Q Advanced Driving Simulator.
One of the key aspects of the FuelClinic Methodology for eco-driving (using CarChip) is that a simple audible feedback tone is used to remind the driver of previously trained behavior without requiring them to look at a display. There are many gadgets with visual feedback that one can assume might prove to be a distraction for drivers, and this study may help establish if this is in fact true or not.
A five-month ‘eco-driving’ trial involving 5,700 drivers achieved an average fuel saving of 6%, Fiat reported in November.
The most improved tenth of drivers in the trial, covering five EU nations including the UK, reduced fuel use by 16% on average.
Drivers were given a USB ‘memory stick’ which plugged into cars to record data on acceleration, gear changes, average speed and deceleration. Data was then analysed by Fiat’s ecoDrive software on home computers and tailored advice given on how to improve driving to cut fuel consumption and emissions.
The UK’s Committee on Climate Change and the now-abolished Commission for Integrated Transport have advocated eco-driving as one of the most cost-effective ways to reduce transport CO2 emissions.
Our own eco-driving results are not too far off – with an average 5.03% improvement from our 3,500+ members of FuelClinic.com, as measured over the last two years.
Motorists who also use the FuelClinic-Configured Car-Chip as an in-vehicle eco-driving coach see even better results. When properly configured to warn drivers of inefficient driving like excessive acceleration, inefficient top-speed, and aggressive driving, the device provides important immediate reminders about driving behavior to drivers.
Immediate in-car feedback is important to maximize returns on eco-driving training and programs, but must be done in a manner that is not distracting to the driver. Simple audible feedback is the form of “warning beeps” reminds the driver that their current action is “missing the mark” set for their eco-driving goals.
The full FIAT Eco:Drive Report is available for download. It is an excellent study, and I have been studying it for a few days now. I will add it to our “Research Library” shortly. In the mean time, you can download it from FIAT.
From: Road Safe America — November 28, the Sunday after Thanksgiving, will be the busiest traffic day of the year. Do what you can to be safe – get plenty of rest, stay alert, buckle up, put away the hand-held devices, and slow down.
Be extra careful around big trucks – leave them plenty of room because they cannot see, maneuver, or stop as easily as you can.
Visit our website, www.roadsafeamerica.org, for more safety tips.
A new Maryland law went into effect on October 1, 2010. This law requires drivers to move over one lane, away from an emergency vehicle (police, ambulance, fire apparatus) on the side of the road with its red or blue lights flashing, and to slow down. The fine is $110.00 and two points for each emergency vehicle on the side of the road with flashing red/blue lights passed. For example, you come upon an accident scene on the left side of the road. There is a fire truck, an ambulance, and three police cars – all with flashing red/blue lights – at the scene. You continue pass the scene in the left lane at the posted speed. Your fine could be $550.00 plus 10 points. [Source: The Baltimore Sun, October 18, 2010]
If you passed the scene at a speed greater than the posted speed limit, an additional fine and points could be added for speeding and perhaps even reckless driving. 10 points means your license would be suspended for two years – in addition to a substantial increase in your auto insurance (30% – 50%) or forced to use the Maryland Automobile Insurance Fund (MAIF) where you will pay at least 30% more than your current premium and must pay for a complete year all at once (no installment payments allowed) – you will remain in this category for three years.
Maryland Point System – This is in addition to any fines that are imposed and increases in automobile insurance premiums:
9 mph or less over the posted speed limit = 1 point
10 – 30 mph over the posted speed limit = 2 points (Except 20 mph or greater over a posted 65 mph limit = 5 points)
30 mph or more over the posted speed limit = 5 points
Reckless Driving = 6 points — can be added to the points assessed for speeding. For example, you are convicted of driving 20 mph over the posted 65 mph limit and reckless driving. The total points that could be awarded (in addition to fines) is 11 points. If you pass a fire truck, ambulance, and three police cars (all with flashing red/blue lights) on the side of the road while you are recklessly speeding down a road with a 65 mph speed limit and you fail to move at least one lane to the right and significantly slow below the speed limit, you could be awarded a total of 21 points! So, what happens?
When you accrue 5-7 points in a 2-year period, you are required to complete the Maryland Driver Improvement Program (driving school).
8-11 points within a 2-year period means your license is suspended for two years.
12 points gets your license revoked. After two years you can apply for a new license. In the example above, you could lose your license for four years and the cost of auto insurance would be high!
FuelClinic.com Fleet System adds AlertDriving Web-Based Driver Training and Hazard Perception Evaluation
ORLANDO, Fla., July 6 /PRNewswire/ — Compendium Software Systems, LLC, creators of the FuelClinic.com Fleet System ( http://fleet.fuelclinic.com ), is excited to announce their new channel partnership with Sonic E-Learning Inc., creators of AlertDriving.com.
This partnership will enhance Compendium’s FuelClinic Fleet System by adding a complete predictive behavior analysis and online driver training program to help clients green their fleet and improve driver safety.
“It makes perfect sense to partner with AlertDriving, who have been hugely successful in the larger fleet market,” said Michael Bragg, President of Compendium. “We are cherry-picking the best of the big fleet technologies, combining them with our core DriveMetrics driver-behavior analysis software, and creating a complete system unlike any other currently available to small and medium-sized fleet owners.”
FuelClinic Fleet System is a complete fuel & risk reduction program that monitors real-world driver behavior, reporting problems to managers who can then take action to correct behavior, improving safety and reducing costs, fuel use, CO2 emissions, and collisions.
FuelClinic Fleet System will now encompass true predictive behavior-driver analysis with a program called Hazard Perception Evaluation that is proven to predict driver behavior. It uses a proprietary algorithm to automatically identify individual driver deficiencies, then assign specific training modules to correct identified driver deficiencies that will reduce collisions.
AlertDriving is a complete Risk Identification and Risk Mitigation program that complements the FuelClinic Fleet System to become the most comprehensive fuel and collision reducing program available.
Compendium Software Systems, LLC is a software development firm and current clients of the University of Central Florida’s Business Incubation Program, located in Sanford, Florida. Compendium specializes in advanced information systems for use in driver-behavior analysis.
AlertDriving is a global leader in fleet risk management solutions with a web-based program available to any driver from any computer. Until recently only available to the largest fleets, this new channel partner arrangement with FuelClinic.com Fleet System will help make AlertDriving training solutions affordable and available to fleets of all sizes.
Compendium Software Systems to Provide Fuel Conservation Technology for Trial Use on City of Sanford Vehicles
SANFORD, Fla. (July 12, 2010) — Compendium Software Systems, LLC was recently awarded a contract to install its FuelClinic.com® Fleet System fuel conservation and risk reduction technology on select City of Sanford vehicles on a trial basis.
Michael Bragg, president of Compendium Software Systems, LLC, said the Sanford Economic Development Office played a big role in shaping the agreement.
Compendium Software Systems’ FuelClinic.com® Fleet System closely records real-world driver behavior and provides data analysis and reporting.
“FuelClinic.com® Fleet System provides a fuel efficiency report card for drivers and vehicles that will enable the city’s fleet of vehicles to achieve maximum fuel efficiency while reducing fleet risk,” Bragg explained. “The goal is to show how FuelClinic.com® Fleet System can help the City save money by reducing the fuel consumption of normal fleet operations.”
Bragg said the trial project will be conducted in two phases. Each phase will include data collection and analysis, he said.
Bragg said installation of the monitoring equipment will commence in July.
Compendium Software Systems LLC is a client company of the UCF Business Incubation Program and headquartered at the Incubator on West First Street in downtown Sanford. Compendium specializes in advanced information systems for use in driver behavior analysis.
GMAC Insurance is one of the largest insurers in the nation and has offices in many different countries around the world. Based on their years of collecting crash data, they offer the following key 5 mistake that lead to accidents most often, along with tips on how to make sure you avoid them yourself.
Source: GMAC Insurance
Multi-tasking While Driving – Driving Tip: When You Turn the Car On, Turn the Gadgets Off. No matter how busy your day is, when you’re on the road, focus only on driving. Catch up on other activities later and you’ll avoid unnecessary accidents.
Following Too Closely – Driving Tip: One Thousand One, One Thousand Two. Leave a two-second cushion between you and the vehicle ahead – it could save your bumper and your life. Make sure to double or triple that time when the weather is bad or the pavement is slick.
Failure to Yield on a Left-Hand Turn – Driving Tip: Check the Flow Before You Go. Look at the street you are turning into to make sure that no vehicles or pedestrians are in your path.
Incorrect Merging – Driving Tip: Yellow is for Yield. Accidents often occur when you are stuck behind a driver who interprets yield as stop. Don’t be the guilty party. Use the ramp as a means for merging into traffic, not causing it.
Backing Up – Driving Tip: Look Over Your Shoulder. Objects in the mirror are closer than they appear. Don’t rely mirrors alone. Look over your shoulder before backing up.
GMAC Insurance has an online written driving test with questions taken from state test across the country. A report on the 2010 test shows that fully 1 in 5 licensed drivers would not pass a written driving test if taken today.
The 2010 GMAC Insurance National Drivers Test released today found that nearly 1 in 5 licensed drivers – roughly 38 million Americans – would not pass a written drivers test exam if taken today. Kansas drivers ranked first in the nation (82.3 percent average score); New York drivers ranked last (70 percent average score).
Take the GMAC online drivers test and see how you score. You can also find state averages for this year, as well as previous years.
…the driver also had a suspended license, so not exactly arrested only for texting.
Source: Union Leader (New Hampshire)
A Massachusetts man may be the first person in the state to be arrested for texting behind the wheel, which became illegal Jan. 1.
Lt. Gary Fisher said Stephen Judd, 20, of Dracut, Mass., was texting on his phone while traveling down Bridge Street on Monday morning, in plain sight of an officer. Officers later learned Judd was driving with a suspended license, he said…
…”It might be a possible deterrent and put some common sense in the driver’s head,” Drisko said. “Hopefully, it does. It is going to be in the next decade that you might see it be a nationwide federal law, because states all across are popping it in. It’s going to become a national issue.”
…”We’ve got to get the message out that this is a serious highway safety issue,” Adkins said. “It’s hard to enforce. It’s a habit. Kids see their parents doing it, it’s something a lot of teens have been raised on, watching Mom and Dad texting, but the best message is simply hang up and drive.”
Last year a study released by VirginiaTech Transportation Institute found that truck drivers who were texting were 23 times more at risk of a “crash or near crash event” than “nondistracted driving.” (Source: SafeTeens.com)
A recently released study (PDF) by the VirginiaTech Transportation Institute found that truck drivers who were texting were 23 times more at risk of a “crash or near crash event” than “nondistracted driving.” As per talking on a cell phone, the same study found no increased risk for truck drivers and 1.3 times the risk for car drivers. There was considerably more risk associated with dialing while driving. The institute’s Richard Hanowski acknowledges that the numbers are likely to be different with car drivers. As reported by CNET’s Jennifer Guevin, the study also found that “texting took a driver’s focus away from the road for an average of 4.6 seconds–enough time…to travel the length of a football field at 55 mph.”
Many states have laws already banning texting-while-driving, and the trend seems to be spreading as awareness of the danger spreads.
What do you think about texting-while-driving laws? What about broader distracted driving laws that may impact your use of any gadget that takes your attention from the road? Add you comment here, or join the conversation over at our Facebook page.
As awareness of the benefits of eco-driving habits builds in the US and around the world, there is also a growing interest in incorporating eco-driving techniques in early drivers education courses.
Until recently, professional eco-driving training has been a specialty course provided to already-experienced drivers, often as a work-related program for professional fleet drivers in an effort to reduce company fuel expenses and reduce preventable accidents.
Several studies done in the last 10 years indicate a direct connection between efficient drivers and those drivers with fewer preventable accidents.
One internal study at a major US-based trucking company indicated that their top fuel-efficient drivers were squarely in the top percentile of drivers with the fewest preventable accidents. It was also found that their drivers who routinely drove in an inefficient manner were among those drivers with the greatest number of preventable accidents.
How are eco-drivers safer drivers?
By practicing eco-driving techniques motorists maintain a high level of awareness to traffic patterns and the flow of vehicles around and ahead of the driver, allowing the driver to plan to minimize the loss of momentum while operating their vehicle safely and efficiently.
Eco-driving motorists are encouraged to “de-couple” emotionally from the circumstances of normal traffic, focusing instead on a competition between “themselves and the gas pump” verses jockeying for position with other drivers around them.
By limiting the top-speed and maintaining generous following-distances eco-drivers give themselves extra time to react to unexpected changes, providing additional decision making time and a greater likelihood of maintaining control in evasive maneuvers.
This correlation between efficient driving and safe driving creates an opportunity to apply measurable indicators to driver safety.
In the past an individual driver’s skill and risk was measured by referring to DMV records to count number and severity of traffic citations, or by referencing insurance records to measure the number and severity of traffic accidents on record. “Defensive driver” insurance discounts are provided to drivers who have had fewer accidents and fewer citation – without any real data to determine if the driver is truly driving in a safe and skilled manner – or has just been lucky.
With the advent of inexpensive on-board driver-behavior data-logging devices (like the CarChip Pro) we can build software systems (like FuelClinic) that are designed to analyse real-world driving behavior based on actual data. With the proper training and monitoring programs in place, this driving data can be processed in near-real-time with timely reporting in an on-going effort to improve both fuel efficiency and safety records.
Several states are currently working to add eco-driving to drivers education, including Michigan and Florida, with RFPs seeking qualified training materials to be added to their existing driver training programs.
What do you think? Should eco-driving techniques be added to the existing driver’s ed program in your state? Comments are welcome below, or join the discussion over at our Facebook Community.
From Ford “Driving Skills for Life“:
Independent research based on real-world studies, that’s where drivers are monitored in their own cars rather than in labs, show that looking away from the road is the main factor associated with crashes and near-misses. Another study by NHTSA/Virginia Technology Transportation Institute (VTTI) found that “dialing a handheld device” had a higher risk compared to “just driving,” while “talking/listening on a cell phone” did not statistically differ from risks associated with “just driving.” VTTI summarized their findings by stating that it’s rare that drivers are involved in a crash when their eyes are on the roadway, regardless of any cognitive demand they may be under. Another point to keep in mind is that although there was explosive growth of cell phone subscriptions in the U.S. during the last 15 years, there has been a decline in crash rates which may indicate that drivers choose to engage in tasks when they judge the driving conditions are least demanding.
More than likely this is already apparent to most drivers, but indicates the importance of human-systems integration design in new vehicles so that drivers “know” where their controls and displays are without having to hunt for them.
What impact does this have on add-on gadgets that require the driver to take his/her eyes off of the road to gather information? GPS navigation suckered to your windshield? After-market eco-driving instrumentation or “apps” with charts and graphs indicating how well you are driving?
Millions of people text, talk or e-mail on their cell phones while driving—a recent survey finds that 71 percent of people between the ages of 18 and 49 admit they text or talk on the phone while they drive.
If you think you can call, text and drive at the same time, you cannot. That message you can’t wait to send could kill. Distracted driving is an epidemic that is sweeping through our country, claiming lives and destroying families.
On Monday, she aired an entire episode dedicated to her new cause. While you can’t find the full episode online, here is a short clip available at CNN.
We applaud Oprah along with the many professional driving educators, technology creators, and others working every day to make positive changes in this important effort.
One of the most interesting things about “eco-driving” is that you can actually measure your progress and see the results of your efforts. FuelClinic allows you to track your overall MPG and related metrics over time, but it takes at least two receipts in order to establish your baseline, and then many more receipts over time to see if your mileage is improving or not. This is great because it’s simple, low-tech, and maybe best of all – it’s free.
But what if you wanted to dig deeper into your driving habits, to see exactly how you are driving vs. how you think you are driving. Maybe you need a little bit of help remembering to drive efficiently, some “virtual eco-driving coaching” along the way. Maybe you wanted to be able to “check in” on your inexperienced teenage driver to see that he or she is driving safely, or check to determine if your employees are doing what they can to drive efficiently and lower your fuel costs.
What is required is an interactive data-logger. There are several gadgets on the market, or soon-to-be released to the market. We’ve spent the last several months evaluating many of these devices for integration with our certified eco-driving training course using the reporting capabilities of FuelClinic, and have found several that seem very promising.
One of our top criteria is that the device not become a distraction to the driver, that it didn’t require the driver take his/her eyes off the road to look at a display or other indicators. Instead we looked for devices that gave simple auditory cues to remind the driver when his/her driving behavior exceeded pre-defined thresholds, and one that allowed the user or fleet manager to determine for themselves what “Eco-Driving Profile” to attempt to achieve.
I believe one in particular hits a sweet spot between cost, capability, ease of use, and integration potential. It’s called the CarChip Pro (and CarChip Fleet Pro for commercial use) manufactured in the USA by Davis Instruments. We’ve been testing several of the units for over a month now and have been getting feedback from professional driving school and fleet owners. Response was very positive, so I have decided to start selling these devices on the website.
CarChip Pro is a portable device that requires no extra wires or batteries (a USB cable is all that is needed to download the data to your computer), is installed in just a few seconds into the OBDII port that is standard on most cars since 1996, and can be moved from vehicle to vehicle easily. I’m working on a new section for FuelClinic that will provide all of the details about CarChip Pro, along with guidence on how to set-up an “Eco-Driving Profile” using the software provided with the unit.
I’m really excited about the CarChip Pro – Davis Instruments has been making the CarChip line of data loggers for nearly a decade, they are small, reliable, and have already been installed in tens of thousands of vehicles. The CarChip Pro is also one of the least expensive interactive data loggers on the market – with no monthly cellular fees or required contracts, making it attractive to parents, consumers, driving school owners, and small business fleet owners (there is also a commercial Fleet version with additional capabilities including a WIFI wireless data-download option and GPS data logging).
Source: New Scientist
ACCIDENT rates among teenage drivers could be slashed using in-car technology that warns them when they are driving recklessly.
So says safety engineer Oren Musicant at Ben-Gurion University in Israel, who wanted to know if in-car technology could help reduce the appalling number of teenage deaths on the roads. In the US, for instance, car crashes are the leading cause of death for teenagers, accounting for over one-third of all deaths of those aged between 16 and 19 years old.
In March 2008, Staffordshire County Council in the UK trialled in-vehicle data recorders with 50 local teenage drivers over six months. The IVDRs, made by GreenRoad of San Francisco, California, are more commonly used to help truckers drive more safely and with greater fuel efficiency. The IVDR monitors unsafe driving events, such as overly sharp turns, heavy acceleration, hard braking and fast lane-changes. The warning system was switched on halfway through the trial. From that point, red, yellow and green LEDs on the facia of a dashboard-mounted box told the drivers how they were faring.
The unsafe driving events undertaken by each driver halved after the warning system was turned on. Musicant reckons the system could become part of the measures insurance companies mandate for teenage drivers: “Some insurance companies already adjust premiums depending on how far you drive – in pay-as-you-drive programmes. This could be part of such measures, lowering premiums if a teenager uses a risk detector.”
Wednesday, November 4, 2009
Washington DC – U.S. Transportation Secretary Ray LaHood and FCC Chairman Julius Genachowski announced Wednesday that they are launching a joint effort to evaluate technologies that may help curb the dangerous epidemic of distracted driving.
The DOT-FCC partnership will also include outreach efforts to educate the public about the dangers of texting while driving, talking on cell phones while driving, and other distracting behavior that can lead to deadly accidents.
“We must put an end to distracted driving, which is costing lives and inflicting injuries across the nation’s roads and railways,” Secretary LaHood told the House Energy and Commerce Subcommittee on Commerce, Trade and Consumer Protection. “I look forward to working with Chairman Genachowski and ensuring that FCC’s and DOT’s technology experts can join forces on this critical issue.”
Chairman Genachowski said, “I welcome this collaborative effort to eliminate the increasingly deadly practice of distracted driving. Changing this ingrained behavior will require us to develop creative solutions using both technology and education. By combining the resources and expertise of the DOT and the FCC, I am confident that we can have a major impact on this problem.”
Officials from the DOT and FCC will establish a working group to evaluate technology-based solutions to the problem of distracted driving and will coordinate consumer outreach and education.
DOT News Media Contact: Sasha Johnson, Tel: (202) 366-4570
FCC News Media Contact: Jen Howard, Tel: (202) 418-0506
We left last week with a message from John Henry of EcoDriveSmart that the real challenge for improving teen driver safety is one that can’t be jammed into one week a year. He’s right of course, so we’ll continue it on an ongoing basis throughout the year, adding it to the mission of FuelClinic and the Fuelishness! Blog.
I will bring you the best information I can find, as I find it. Please bring resources to my attention that you want to get highlighted here. Information like this:
Recently a comment was left by a Fuelishness! blog reader (thank you Martha!) about an outstanding public awareness campaign from California called Impact Teen Drivers. There is a collection of resources for parents and educators to help explain and teach the dangers of distracted driving to teenagers. Recently they released this excellent video…
Since 2008, Impact Teen Drivers has been working to share with teens the dangers of reckless and distracted driving through their effective campaigns online and in schools.
Our message to young people is simple, yet vital: Focus on the road ahead and get to where you are going safely.
There is a related website called “What Do You Consider Lethal” that merits a visit itself. I’ll take a closer look at it in the future.
I’ll admit that fueling a vehicle isn’t the most exciting thing to do, however there is a certain amount of attention required. So I was surprised (not really) to see this video of at least one station making the effort to add a television set on top of their fuel pumps.
According to this video (and news to me but not really news) is that some stations (Speedway?) have installed “Gas Pump TV” – to entertain and advertise to customers while they fill their tank.
Besides being a nuisance, could it be a distraction at a time when you should be paying attention to the fact that you are pumping gallons of a highly flammable liquid into one of the most expensive things you own that also may be occupied by a few friends and family members sitting inside at the same time.
I’m wondering if anyone else has seen similar systems, if so where?
Utah Department of Transportation and its public safety partners have created a program called Zero Fatalities, and recently released a powerful 15-minute documentary addressing the growing problem of texting while driving today. View the video below.
The intent is to alter the public’s current perception that traffic fatalities are an inevitable reality that must be accepted. Instead, by making minor changes to our driving behaviors, our roads will become safer for drivers and passengers. We can prevent the deaths of thousands of people.
Traffic fatalities are preventable – not inevitable, yet they are the leading cause of death for children, for teens, and for everyone between 3 and 33 years old. In fact, according to the National Safety Council, your chance of dying in a car crash sometime in your life is one in 84. How many crashes can be prevented each year if everyone in the car is properly restrained, or not drunk, or drowsy, or speeding?
There are techniques and emerging technologies that can help remind drivers to ignore their phone and text messages while driving.
Washington DC has a law against cellphone use (without a hands free device) and texting while driving within the district, and has created a public awareness campaign website that includes a page full of downloadable ring tonesthat simulate a police siren closing in on your vehicle to remind you that you may be getting a ticket if you answer the phone. Another ringtone reminds you “This phone does not have a hands free device, please do not answer this phone.”
Another similar technique that is a powerful reminder to not answer the phone while driving is to record a short message from your loved ones, asking you to come home safely and not answer the phone while you are driving.
But what do you do if simply ignoring a call or email is not acceptable to you. There are a few apps you can choose from that will intercept your email and text messages and automatically reply with a short message that you are currently driving, and will respond to the message as soon as it is safe to do so. One such system is ZoomSafer (which you can try for free), and they have an excellent video online that demonstrates how this system works.
When will mobile phone and messaging device manufacturers get on-board and offer similar functionality right out-of-the-box with each handset they sell?
Many multi-function communication devices already come with a “Plane Safe” mode so that you can listen to your music from your phone while flying, why not a “Drive Safe” mode that uses the built-in GPS and G-force sensors to recognize the phone is moving at road speeds, and offer an option to defer calls and texts until later?
What are your thoughts?
National Teen Driver Safety Week (Day 3) – Survey Reveals Which Distractions Are Considered More Dangerous by Drivers
A recent survey by LeaseTrader.com sampling 3000 drivers provided some interesting insight into the distractions that are perceived to be most dangerous by drivers.
LeaseTrader.com polled more than 3,000 drivers nationwide and asked men and women if there are other more dangerous distractions. Texting while driving is getting all the attention right now but you might be surprised at what people had to say.
LeaseTrader.com, the nation’s most popular online marketplace for car lease transfers, set up the survey to take the pulse of American drivers.
Results for men (click to embiggen):
Results for women (click to embiggen):
What do you think of these results? An interesting opinion poll or an indication that distracted driving training and awareness programs need to address a much wider array of problems? Is texting while driving underrepresented somehow?
National Teen Driver Safety Week (Day 2) – Public awareness campaigns needed to highlight the dangers of distracted driving
This week is National Teen Driver safety week, and our youngest and most novice drivers are at greater risk of injury and death from unsafe and distracted driving. There are many stats related to teen driver accident rates. One of the most shocking is that sixteen-year-olds are involved in more than five times as many fatal crashes per mile driven as adults.
What is “Distracted Driving”?
While the ABI doesn’t have a strict definition for “distracted driving” they imply that it includes driving drowsy, talking on the phone or texting while driving, speeding or being aggressive, and basically not paying attention to the road. This is a pretty broad array of behaviors but the popularity of cell phones over the two decades and the increase in road rage certainly helped the rate of “distracted driving” fatalities shoot up.
As text messaging and cellphone addiction increases, and the availability and variety of in-car gadgets continues to grow, the potential for distracting drivers long enough to reduce reaction time and rob drivers of that critical second or two that could mean the difference between accident avoidance or tragedy.
Improving Public Awareness
Public awareness of distracted driving is gaining momentum thanks to the efforts of driver safety groups, municipal governments, the Ad Council, and the recent debate on Capitol Hill that resulted in President Obama placing a ban on all text messaging while operating a government vehicle or while operating a vehicle while on government business.
Private insurance companies as well as trade organizations are also getting involved in improving teen driver safety. The Century Council has created this excellent distracted driving poster (which you can download from their site.)
The Century Council has also created an excellent online e-card and game called “The Concentration Game” that demonstrates to driver the impact of distractions on a seemingly simple navigation task like driving home from the store. As you try to solve the maze, your concentration is broken by unexpected distractions. This is a good one to share with your family and friends.
…according to a 2006 Star Tribune article, crashes have dropped nearly 25% since the campaign began and phone surveys found that 73% said they were more aware of the risks of distracted driving. Other states have adapted the billboards and the campaign has even been included in a recent marketing textbook.
Tomorrow we’ll talk more about distracted driving, and go over an interesting public opinion study that sheds some light on one of the biggest perceived driver distraction threats that we have not yet mentioned!
Public Awareness Resources for today:
- Safe Communities of Wright County — Safe Communities of Wright County (SCWC) is working to change the odds of crashes and the resulting injuries and fatalities. Since its inception in 1997, it has sponsored innovative traffic safety initiatives throughout Wright County and its efforts are being felt for each citizen and driver who passes through. Severe injury and fatality rates have dropped 34 percent since 1997. That statistic has remained constant despite Wright County being identified as one of the fastest growing counties in the Unites States.
- Century Council Teen Drivers Initiative — As part of our involvement with teen driver safety, The Century Council has produced an interactive initiative called The Concentration Game which mimics distractions a driver may face. We encourage you to play the initiative and embed it on your website. Additionally, if you are a motor vehicle administrator or professional driving instructor and would like to download a poster to display in your place of business as a reminder to not drive distracted.
- Join the Driver Distraction Group at LinkedIn — a professional group of legistlative, legal, enforcement, engineering, sales and human factors people who discuss issues related to driver distraction study and mitigation.
If you know of any other related public awareness campaigns, please post a link and short description to their website in the comments section.