Fuelishness! -- The FuelClinic.com Blog

BrightFleet Mentioned at Fleet Blogs

Steve Fowler’s new blog Fuel Hardy has a great post about the BrightFleet.com‘s Hazard Perception Evaluation titled:

Are your drivers paying attention? It could be costly!

…I gave BrightFleet a call and was speaking with Michael Bragg who is obviously excited about driver training. He offered and I accepted his challenge and went through a demo of their on-line driver training. I was surprised at how real it all was.You actually “drive” down the street as different real life situations unfold. I found the program to be both fun to do and very enlightening. The fun part is important as it makes you want to do it. As for being enlightened let’s just say it was a lot harder than I thought it was going to be…

It was great talking with Steve about BrightFleet and his 360FuelCard programs that help companies reduce their fuel costs while providing an environmental edge.



Incentivizing Drivers to Conserve Fuel – Bob Stanton, Polk County Florida

Bob Stanton is one of the most forward-thinking fleet managers in the country. He runs the Polk County, Florida government fleet, and has been referenced here in Fuelishness! and BrightFleet.com several times for his experience implementing a highly successful eco-driving program in Polk County. Today he gives a insight into his motivations and successful execution of his program in an article published at Government Fleets called “Incentivizing Drivers to Conserve Fuel“.

By only reading industry publications, one might presume fuel conservation success can be achieved by technology alone through the use of alternative fuels, hybrid, or all-electric vehicles. The Clean Air Act of 1990 certainly steered governments in that direction and now, 20 years later, it’s clear that legislation failed to achieve tangible results. Governments at all levels nationwide have collectively invested billions in technology, which at best has yielded marginal fuel conservation success, and at worst, the technology, hardware, and vehicles have been scrapped at enormous cost. A negative return on investment (ROI) is certainly hard to justify for any organization, public or private.

Mr. Stanton makes a great point, that the focus on a technology-based approach to fuel efficient fleets has nearly completely ignored the contributions of the vehicle operator to the safe and efficient use of the vehicle.

…In summer 2008, Polk County went where few other fleets have gone — to its drivers. All studies show the largest single contributor to fuel use and/or conservation is the driver. Polk County decided the quickest route to meaningful fuel conservation was to target driver behavior and modify it where possible.

A three-pronged approach was used to modify driver behavior. First, the maximum travel speed of the County’s on-highway vehicles was limited to 55 mph. An in-house Eco-Driver training program was developed to train, reinforce, and promote driving habits proven to reduce fuel consumption and assure driver buy-in, and the County added an incentive program to allow employees to share monetarily in their own conservation success.

There are numerous studies, from reputable government and industry sources around the word, that have shown a direct relationship to operator performance and fuel efficiency, with additional benefit to driver & general road safety.

As noted above, the driver is the greatest single factor influencing fuel economy. According to Bridgestone’s Real Answers magazine, up to 35 percent of a vehicle’s mpg is directly attributable to the driver.

The County endeavored to modify behind-the-wheel driver behavior by developing an in-house “Eco Driver” training program to educate drivers about the simple driving techniques that result in tangible mpg improvements.

Bob Stanton’s own project has netted Polk County significant benefits in fuel efficiency and accident reductions:

Over the two years since implementation, Polk County achieved the following results:

  • Fuel consumption reduced by 13.4 percent, or 436,000 gallons.
  • Reduced 6.2 million lbs. of carbon.
  • Reduced preventable accidents by 22 percent.
  • Crash damage severity reduced by 35 percent.

These results are irrefutable. The overall hard dollar savings seen by Polk County due to these incentives have exceeded $1.5 million. The cost of the program is minimal. Beyond the $800 decal cost and the one-hour training time, the program has cost the County nothing.

Even the incentive payouts came at little cost. The incentive payouts originated from dollars saved versus dollars spent.

As a result of its success, the Polk County School Board adopted the 55-mph restriction in May 2010 and the Florida Department of Transportation (FDOT) is currently studying the program for statewide adoption.

As oil prices continue to rise to pre-economic-collapse prices at the same time austerity measures are being discussed at state and federal levels, eco-driving is a proven method that fleet drivers and average motorists can take immediate action to see real reductions in both fuel consumption and accident rates.



Eco-driving Motivations

Between 2009 and 2010 we ran a poll on the homepage of FuelClinic.com asking for feedback as to “what motivated you to become interested in eco-driving”. Tonight while going through some materials on my mess of folders on my hard-drive, I found the chart I created of the results. Thing is that I don’t think I’ve posted it previously. (A quick google of the site didn’t turn it up either.) So I’ll post it now.

The results: “Saving Money” was the response of nearly 58% of the 919 respondents, followed by “Reducing Foreign Oil Imports” at nearly 25%, leaving roughly 16% of respondents indicating that “Reducing CO2 Emissions” was their prime motivator.

Eco-driving is a great way to save money, it’s free and easy to do, works in any vehicle – no matter the fuel source, and there are some excellent online training courses becoming available online and at some driving schools. (I know of several courses currently in development, and will blog about them when they are online.)

But what’s also interesting is the strong desire among people who took the poll to reduce foreign oil imports – even above “saving money”.

Most of the time eco-driving is discussed it is in the context of being “good for the environment”, and surely it is. No matter what side of the climate change argument you park your car on, judging from this dataset you’d have to acknowledge that many eco-driving initiatives may be missing the mark by painting it solely as an environmental issue.

Eco-driving has demonstrated significant results in improving driver safety, reducing fuel consumption, reducing emissions and pollution for those drivers who practice the techniques as part of their normal driving. Fleets with eco-driving programs have demonstrated considerable cost savings and improvements in safety thanks to the sheer size and organization of fleet management. But I still do not believe that eco-driving has had any impact on reducing oil imports or reducing the cost of fuel – simply because it hasn’t been used widely enough. We need to convince a significant portion of the driving public that it’s in their interest to make these simple changes.

I think that painting eco-driving with a singular “green” brush may actually be working against the ultimate goals of eco-driving interests, and turn-off a vast percentage of the motoring public who might otherwise give it a try. It’s this arguing between political and social “camps” that keeps the status-quo in place instead of allowing good ideas to be recognized as good ideas. It’s also clear that eco-driving appeals to a wider audience than the “green” camp, and the signal sent in these alternate directions needs to be amplified and repeated.

One estimate I read recently (will link to source if I can find it again) put the realistic potential savings at about $800/yr per eco-driving daily commuter. That’s at least a car payment, maybe a mortgage payment in some parts, but is it “enough” to convince your average motorist that it’s “worth it”? I don’t know. With all of the bad news about the rising cost of gas and oil – some experts expect $5 gas in 2011 or 2012 – it’s likely more people will seek out ways they can reduce the amount of fuel they use.

I’ve been rambling a bit, so I’ll turn it over to whoever is interested enough to tell us what you think.



Fiat’s Study: Eco-Driving Uncovered – Introduction

Last month Fiat Motors released the results of their eco:Drive system study of 9 million journeys by 42,000 European drivers. I’ve spent the last few days reading and re-reading it, and it’s so good that I’m going to post sections of it in an on-going series here at Fuelishness!

If you’d like to download and read the whole report (and you should if you are at all interested in driver behavior modification), you can find it at the Fiat website for download.

Look for Part One shortly.



Ex-Shell president sees $5 gas in 2012

Source:  CNNMoney.com

The former president of Shell Oil, John Hofmeister, says Americans could be paying $5 for a gallon of gasoline by 2012.

In an interview with Platt’s Energy Week television, Hofmeister predicted gasoline prices will spike as the global demand for oil increases.

“I’m predicting actually the worst outcome over the next two years which takes us to 2012 with higher gasoline prices,” he said.

Tom Kloza, chief oil analyst with Oil Price Information Service says Americans will see gasoline prices hit the $5 a gallon mark in the next decade, but not by 2012.

“That wolf is out there and it’s going to be at the door…I agree with him that we’ll see those numbers at some point this decade but not yet.” Kloza said.

Gasoline prices have been steadily rising. Last week, gas prices crossed the $3 mark for the first time since October 2008. According to AAA figures, prices are up 4% from a month ago and 16% from the $2.585 average a year ago.

Read the entire original story.



Fiat eco-driving trial cuts emissions by 6%

Source: TheENDSReport

A five-month ‘eco-driving’ trial involving 5,700 drivers achieved an average fuel saving of 6%, Fiat reported in November.

The most improved tenth of drivers in the trial, covering five EU nations including the UK, reduced fuel use by 16% on average.

Drivers were given a USB ‘memory stick’ which plugged into cars to record data on acceleration, gear changes, average speed and deceleration. Data was then analysed by Fiat’s ecoDrive software on home computers and tailored advice given on how to improve driving to cut fuel consumption and emissions.

The UK’s Committee on Climate Change and the now-abolished Commission for Integrated Transport have advocated eco-driving as one of the most cost-effective ways to reduce transport CO2 emissions.

Our own eco-driving results are not too far off – with an average 5.03% improvement from our 3,500+ members of FuelClinic.com, as measured over the last two years.

Motorists who also use the FuelClinic-Configured Car-Chip as an in-vehicle eco-driving coach see even better results. When properly configured to warn drivers of inefficient driving like excessive acceleration, inefficient top-speed, and aggressive driving, the device provides important immediate reminders about driving behavior to drivers.

Immediate in-car feedback is important to maximize returns on eco-driving training and programs, but must be done in a manner that is not distracting to the driver. Simple audible feedback is the form of “warning beeps” reminds the driver that their current action is “missing the mark” set for their eco-driving goals.

The full FIAT Eco:Drive Report is available for download. It is an excellent study, and I have been studying it for a few days now. I will add it to our “Research Library” shortly. In the mean time, you can download it from FIAT.



Winner of the 1st $50 FuelClinic.com Eco-Driver Stimulus Package Announced

December 12, 2010 · Filed Under Community, Eco-Driving, FuelClinic, FuelClinic.com, Fuelishness!, LinkedIn, Twitter · Comment 

Congratulations to Kevin Luljack – he’s the winner of the 1st $50 FuelClinic.com Eco-Driver Stimulus Package fuel card for posting his comment on the FuelClinic Facebook wall. Another winner will be chosen next Sunday, so post your thoughts on our Facebook wall and ask your friends to “Like” your post.



Car or computer? How transport is becoming more connected

Source: BBC News

Italian carmaker Fiat has been compiling data from the Blue&Me navigation systems installed on many of its cars over a six-month period.

It may be the largest such data harvest done by a major carmaker.

“We can extract a number of data – on how the pedals are used, petrol consumption, braking,” says Candido Peterlini, vice-president for product development at Fiat.

It developed eco:Drive from the data collected from 420,000 car journeys of 5,700 drivers in five countries.

Cars with this function allow the driver to download data about their journeys to a USB stick, which they can plug into their home computer.

It will tell them how to improve their driving – for example, by changing gears less.

Mr Peterlini says the plan is to make this response instant soon, via the on-board computer – so that a driver gets told how to improve their driving while they are cruising through town – and then integrate it into live traffic maps.

“The plan is to tell you the most eco way to drive, by changing your behaviour, taking in traffic conditions and the structure of the road” such as how steep it is, Mr Peterlini says.

Read the rest here



Fuelishness Feed! Nissan’s ECO Pedal; Fuel Prices Unlikely to Fall; And the Stingiest Car Is…; Just 99 MPG?; Green Truck Summit

It’s been a while since we’ve had a Fuelishness! Feed. What a better day than Thanksgiving to gorge on some eco-driving news:

  • Nissan Licenses ECO Pedal Technology — “When the ECO Pedal system is on, each time the driver exerts excess pressure on the acceleration pedal, the system counteracts in advance with a pedal push-back control mechanism (tactile indicator) to support drivers for more effective, fuel-efficient driving. Studies show that effective eco-driving behavior with ECO Pedal drive assist contributes to improve fuel efficiency from 5 to 10% (based on internal measurement) in many driving conditions,” Nissan informs.
    .
  • Fuel Prices Unlikely to Fall Anytime Soon, says AA — “In the short-term, fuel prices will inflict more pain on drivers and business,” says Luke Bosdet, a fuel expert at the AA. “It may well be an ordeal we have to endure before a recovered economy restores a less volatile fuel market, though commodity speculation continues to cast a shadow.”
    .
  • And The Stingiest Car Is … — The Volkswagen Golf Blue-E-Motion. The plucky little electric car, with 115 bhp, a top speed of 86mph and 0-62mph time of 11.8 seconds won the race. “It’s a testimony to the abilities of the Golf Blue-E-Motion that it won despite the fact I’d never competed in any sort of eco-driving challenge before,” said Jim Holder, driver of the winning car.
    .
  • Just 99 mpg: Isn’t it Time to Focus on More Than Plug-ins? — Significant and cost-effective improvements in fuel economy were also suggested and supported very recently at the LA Auto Show by several automakers, particularly Hyundai which is forecasting industry-leading plans for improving fleet fuel economy without increasing vehicle costs. Similarly, the X-Prize also demonstrated that 100 mpg is achievable without the need for either hybrid or plug-in technologies.
    .
  • Green Truck Summit 2011 Offers Glimpse into Future — “Our industry is in a very exciting period of evolution,” says Doyle Sumrall, NTEA senior director of business development. “As innovative manufacturers continue to develop new green technology, fleets and the businesses who support them must understand how and when to use that technology to improve their operations and environmental impact. The Green Truck Summit is a unique gathering of technical experts, thought leaders and peers who all share their knowledge to provide solutions for today’s issues, as well as guidance into the future.”


December 2010 Eco-Driver Stimulus Packages

I’m reminded daily by users of the site about the positive impact FuelClinic.com has had in their lives. I’m thankful for each one of you who has contributed your attention, ideas, time, and data.

We’re always looking for new ways to attract more people to the website, and to an idea so simple and effective that’s it’s helping thousands of people save hundreds of dollars, and lead safer and more enjoyable lives.

We’ve come up with a simple awareness-building idea… we want you to post your eco-driving story on our Facebook wall, and we will select one person each week in the month of December to receive a $50 “Eco-Driver Stimulus Package” gift card that can be used to buy gasoline, or anything else wherever a Visa card is accepted.

Tell us what you think of eco-driving, how it has worked out for you, and what you hope to achieve with it.



Drive Safer Sunday is November 28, 2010

From: Road Safe America — November 28, the Sunday after Thanksgiving, will be the busiest traffic day of the year. Do what you can to be safe – get plenty of rest, stay alert, buckle up, put away the hand-held devices, and slow down.

Be extra careful around big trucks – leave them plenty of room because they cannot see, maneuver, or stop as easily as you can.

Visit our website, www.roadsafeamerica.org, for more safety tips.



Ecopreneurist : Veteran’s Day Special: 5 Veteran-Owned Green Businesses

A nice surprise in my morning Google Alerts on Friday, as FuelClinic is included in an article about 5 Veteran-Owned green businesses at Ecopreneurist.

Veteran’s Day usually involves lots of flag-waving, parades, and expressions of gratitude for military service… all well-deserved by those who dedicate a portion of their lives to the armed forces. We tend to focus on the concepts of national security and defense in these celebrations… but, equally as important, is the spirit of serving the greater good that these men and women often carry with them after separating from active duty…

Read the rest



Georgia Southern University “Get Pumped” Tire Inflation Campaign

Georgia Southern University took a step in the green direction last month as its Center for Sustainability rolled out a “Get Pumped” Tire Inflation campaign. The Center teamed up with more than 80 student volunteers who informed ~400 drivers about the benefits of checking their car tire pressure each month. Volunteers also showed them where to find their vehicle’s recommended tire pressure in the driver’s door jamb, taught them how to use a tire gauge, and gave them a window sticker to remind them of the proper tire pressure and the date to check their tires each month. If vehicle tires were low, volunteers filled them up.

If all the volunteers and drivers make this simple change in behavior, the collective benefit of the Get Pumped campaign will be a savings of up to 50,000 gallons of gas $250,000, and 720 tons of CO2 each year, not to mention improved vehicle safety and tire life.

Student volunteers enjoyed the opportunity. Volunteer Jade McKibben commented “I really feel that I informed a lot of people who will spread the word about the CO2 emissions and the pros of simply maintaining the recommended tire pressure.” Drivers appreciated the free service, received unexpectedly as they went to their work out at the campus Recreation Activities Center (RAC).

Southside Service Center generously trained student volunteers and K’bob Kelly’s, Sugar Magnolia, and Gnat’s Landing provided gift certificates for the volunteers who educated the most drivers. Campus Recreation and Intramurals, Physical Plant, Parking and Transportation, Marketing all helped to make this event a great success.

For those interested in learning more about how to save fuel, visit fuelclinic.com for helpful tips and an online method to track your car’s fuel efficiency. Join the Center for Sustainability’s facebook group http://www.facebook.com/group.php?gid=142698357289 or find our website at http://cost.georgiasouthern.edu/sustainability/ for updates on sustainability events on campus and in the community.



Video Report on Google Car That Drives Itself in Traffic

Here’s a video peak at some of the hardware and software systems at work inside the Google Prius that has been driving itself around San Fransisco traffic over the past few months.



FuelClinic.com Drivers Log Ten Million Miles and Save $65,000 in Fuel

August 25, 2010 · Filed Under Community, Eco-Driving, FuelClinic, FuelClinic.com, LinkedIn · Comment 

Just a quick announcement – it’s been a while – but I wanted to congratulate our users who have logged over ten million miles of real-world driving data in the first version of FuelClinic.com – a site dedicated to helping motorists save money and reduce their fuel consumption. Together we’ve saved over $65,000 dollars and cut 450,000 lbs. of CO2 emissions. Awesome work!



City of Sanford’s FuelClinic.com Pilot Program Completes 1st Phase

Sanford, FL – The FuelClinic Fleet System (http://fleet.fuelclinic.compilot program with the City of Sanford, FL has completed it’s first phase, with the collection of driver behavior data from a selection of vehicles from the City’s fleet. The data-logging devices will be returned for analysis and processing using the driver behavior analysis software under development at Compendium Software Systems, LLC.

“The collection part of the first phase is done, and the data collected by the devices will be uploaded to our servers for processing. Based on what we find using our driver behavior analysis software, we’ll make recommendations to the City on ways it can cut it’s yearly fuel usage, helping the City to reduce expenses.” said Michael Bragg of Compendium.

The pilot program is being used to allow the City to evaluate the driver behavior monitoring system, and look for ways to save the City money by cutting it’s fuel usage and reducing risk. The system works by collecting data from the vehicles on-board diagnostic computer, providing the fleet manager a real-world look into how their fleet vehicles are being driven. In this first generation system, the devices are removed from the vehicle and the data is uploaded to a central processing server using a standard USB cable and a bit of software that handles the communications.

Once the data is uploaded, the processing of weeks worth of real world driver behavior data begins. The hub of this system is software that accepts driving data from a variety of devices and sources. It parses the data into a standardized format, and begins to look for trends that indicate inefficient or risky driver behavior. It then compiles reports to allow fleet managers to quickly identify problems within their fleet.

Compendium’s recent channel-partnership with Alert Driving provides clients with access to top-tier online training modules to help mitigate problems with driver behavior or fuel efficiency using proven training tools that are targeted, easy to administer, and affordable.

“Our whole goal is to make fleets of any size safer and more efficient, providing a substantial ROI to clients by getting more out of every gallon of fuel they purchase while at the same time helping reduce accidents and related costs” said Bragg. “We are cherry-picking the best practices and technologies already used in major fleets, and re-packaging them into right-sized systems that any business can afford.”



Eco-Driving Tip #4 – Anticipate Traffic Flow

July 21, 2010 · Filed Under Eco-Driving, FuelClinic, Improved Driver Safety, LinkedIn · 1 Comment 

When on familiar roads, drive in accordance with the next traffic signal or congested intersection that you’ll encounter on your trek. We’ve found this trick to be one of the most useful (and effective) of all. It’s hard to beat the almost-magical efficiency to be found in timing smooth transitions from one set of conditions to another.

Read more at -> Top 20 Driving Tips to Improve MPG



FuelClinic.com Fleet System adds AlertDriving Web-Based Driver Training and Hazard Perception Evaluation

ORLANDO, Fla., July 6 /PRNewswire/ — Compendium Software Systems, LLC, creators of the FuelClinic.com Fleet System ( http://fleet.fuelclinic.com ), is excited to announce their new channel partnership with Sonic E-Learning Inc., creators of AlertDriving.com.

This partnership will enhance Compendium’s FuelClinic Fleet System by adding a complete predictive behavior analysis and online driver training program to help clients green their fleet and improve driver safety.

“It makes perfect sense to partner with AlertDriving, who have been hugely successful in the larger fleet market,” said Michael Bragg, President of Compendium. “We are cherry-picking the best of the big fleet technologies, combining them with our core DriveMetrics driver-behavior analysis software, and creating a complete system unlike any other currently available to small and medium-sized fleet owners.”

FuelClinic Fleet System is a complete fuel & risk reduction program that monitors real-world driver behavior, reporting problems to managers who can then take action to correct behavior, improving safety and reducing costs, fuel use, CO2 emissions, and collisions.

FuelClinic Fleet System will now encompass true predictive behavior-driver analysis with a program called Hazard Perception Evaluation that is proven to predict driver behavior. It uses a proprietary algorithm to automatically identify individual driver deficiencies, then assign specific training modules to correct identified driver deficiencies that will reduce collisions.

AlertDriving is a complete Risk Identification and Risk Mitigation program that complements the FuelClinic Fleet System to become the most comprehensive fuel and collision reducing program available.

Compendium Software Systems, LLC is a software development firm and current clients of the University of Central Florida’s Business Incubation Program, located in Sanford, Florida. Compendium specializes in advanced information systems for use in driver-behavior analysis.

AlertDriving is a global leader in fleet risk management solutions with a web-based program available to any driver from any computer. Until recently only available to the largest fleets, this new channel partner arrangement with FuelClinic.com Fleet System will help make AlertDriving training solutions affordable and available to fleets of all sizes.



Compendium Software Systems to Provide Fuel Conservation Technology for Trial Use on City of Sanford Vehicles

SANFORD, Fla. (July 12, 2010) — Compendium Software Systems, LLC was recently awarded a contract to install its FuelClinic.com® Fleet System fuel conservation and risk reduction technology on select City of Sanford vehicles on a trial basis.

Michael Bragg, president of Compendium Software Systems, LLC, said the Sanford Economic Development Office played a big role in shaping the agreement.

Compendium Software Systems’ FuelClinic.com® Fleet System closely records real-world driver behavior and provides data analysis and reporting.

“FuelClinic.com® Fleet System provides a fuel efficiency report card for drivers and vehicles that will enable the city’s fleet of vehicles to achieve maximum fuel efficiency while reducing fleet risk,” Bragg explained. “The goal is to show how FuelClinic.com® Fleet System can help the City save money by reducing the fuel consumption of normal fleet operations.”

Bragg said the trial project will be conducted in two phases. Each phase will include data collection and analysis, he said.

Bragg said installation of the monitoring equipment will commence in July.

Compendium Software Systems LLC is a client company of the UCF Business Incubation Program and headquartered at the Incubator on West First Street in downtown Sanford. Compendium specializes in advanced information systems for use in driver behavior analysis.



Poll: Has the BP Oil Spill Motivated You to Reduce Your Fuel Consumption?

July 2, 2010 · Filed Under Eco-Driving, FuelClinic, LinkedIn, Motivations, Poll · 5 Comments 

A few weeks ago I asked “is the oil spill enough to change consumer behavior?” Kind of a rhetorical question… So let’s get a little more specific. Has this disaster motivated YOU personally to change your fuel consumption behavior?

[polldaddy poll=3423647]

If you want to learn more about reducing fuel consumption, there are lots of resources available to you. For starters, please take a look at our 20 Top Eco-Driver Tips. You may also be interested in any of the following resources:

http://www.fuelclinic.com
http://www.ecodrivingusa.com
http://www.fueleconomy.gov

Video: Together We Are More Powerful Than Oil

If you know of any other resources, please add them in the comments here. Write a brief description, include a link to the site. We’re looking for REAL solutions, and I’ll delete anything that appears to me to be a scam. (My house, my rules.)

As always, please leave you comments here, and “Like” our Facebook page. Thank you!



Oil Spill: The Urgency of Doing

We can boycott and punish BP for their crimes… and it is a crime. And on election day we can hold the government accountable for it’s dereliction of duty in this disaster, but the next set of derelicts we elect may be no better. In between we can day-dream of a future when all of our cars are electric and run on sunshine and windmills.

But time is short, and we can “do better” sooner. We can take meaningful action now, every day, starting today.

Leonardo da Vinci inspires me with this quote:

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”

We must do.

I day-dream about the impact of 3/4 million people waking up tomorrow, starting to work, and quietly deciding that today they will not compete with the other drivers on the road for position. Today they will not race to the next stoplight. Today they will try to maintain more distance in front of them to allow a little coasting before braking. Today they will move to the middle or the right on the highway and slow down 5 or 10 MPH. This week those people will go an additional 25 or 50 miles on a single tank of gas – possibly more, maybe enough to skip a fill-up for a day or two.

If all 750,000 squeezed another 50 miles from a full tank of gas this week, that’s 37,500,000 “carbon-free” miles traveled. At $0.12/mile avg. cost that’s $4.5 million dollars saved – ($6/ea) to be saved or spent elsewhere. Repeat that process each week, and you see it can add up to significant numbers very quickly. And that’s ONLY considering 750,000 people – imagine what would happen if each of them told two friends about what they are doing and impressed them to try.

It’s easy to do. You can track your personal per-tank mileage by setting your trip odometer at each fillup. If you want better data, keep your receipts and use a notepad, a spreadsheet, or a free website like FuelClinic to track your MPG over time, and look for ways to improve your score (see links below for additional techniques).

We all feel the urgency. We know what to do. The only questions is – are we willing? If you are willing, then you must DO.

Learn more fuel-efficient driving techniques here:

http://www.fuelclinic.com
http://www.ecodrivingusa.com
http://www.fueleconomy.gov

Video: Together We Are More Powerful Than Oil



Pensacola Beach – Before and After…

June 25, 2010 · Filed Under Community, Eco-Driving, FuelClinic, LinkedIn, Motivations · 3 Comments 

A few days ago I asked “The Big Oil Spill: Is it enough to change consumer behavior?” At the time most of the evidence of the scope of this disaster was still well hidden. Now it’s reaching a point where it can no longer be hidden, it’s rolling up on beaches everywhere, along with dead fish and birds.

People are taking photos, and sharing them online on pages like “Boycott BP” at Facebook (now with over 710,000 members). I took two images from one photographer (with permission to redistribute freely), cropped one to make the waterline match the other, and made this simple before-and-after .gif animation.

Photos courtesy of Diana Serden Stephens via Facebook – used with permission.
(If the animation isn’t working for you, click on the image to see it.)

So what do you say? Enough yet to convince you to try and reduce your oil consumption 10% to 20% by changing a few simple driving habits? It’s free.

More information here:

http://www.ecodrivingusa.com
http://www.fueleconomy.gov
http://www.drivingskillsforlife.com

Add your comments below, or at our Facebook page (click “Like” it once you get there).



Weaning America off of Middle Eastern oil is a four-decade long unkept presidential promise.



Seminole Voice: FuelClinic and CarChip Pro help create smarter, safer, fuel efficient drivers.

A very nice article yesterday in the local Seminole Voice paper regarding FuelClinic and the use of the CarChip Pro to monitor and improve driver behavior.

Daniel White’s truck is its own back seat driver. When he jabs the gas too harshly or brakes too abruptly, it tells him to take it easy. Now he says he’s a better, more efficient driver, all because of a little box that watches how he drives, then beeps when he’s driving too aggressively.

“It’s a nagging beep that teaches me to be a better driver; I call it my paradigm shift,” White said. “To me it’s just one of those ah-ha (moments); I get better gas mileage just by driving better?”

White is speaking about the CarChip Pro, a new Zippo lighter-size device that plugs into his truck’s on-board diagnostic port to record information about that way he drives, directly from the truck’s ECM computer.

The device can be set to a certain speed, and alerts drivers when the speed is reached, as well when they are accelerating too quickly or braking too harshly. The chip helps drivers become aware of their driving habits and trains them to become better drivers, while saving money on fuel, and decreasing carbon emissions.

Click over to read the rest.



FleetOwner: Counting carbon bears careful watching

June 17, 2010 · Filed Under Commercial Fleets, FuelClinic, LinkedIn, Reducing Emissions · Comment 

Source: FleetOwner Magazine

A new report on this issue by ATRI – dubbed “The Synthesis of Carbon Accounting Tools” – involved the collection and analysis of carbon models and formulas, and interviews with environmental assessment and reporting organizations.

According to the report, there is a growing need for data and model standardization and identified areas where inconsistencies in the quantification tools and models exist.

“For many motor carriers, the U.S. EPA SmartWay Partnership truck model is the most widely recognized tool for quantifying greenhouse gas emissions,” said Tunnell. “This model calculates emissions generated from a company’s on-road vehicle fleet. However, an individual company’s carbon footprint encompasses more than just its on-road vehicle fleet.”

For example, quantifying the carbon emissions generated by office space and terminals, through metrics such as electricity use, could be misleading. “Although emission factors for the purchase of electricity are available for locations throughout the U.S., the greenhouse gas emissions generated from electricity purchased in one part of the country can be twice as high as the same amount of electricity purchased in another,” the report noted.



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FuelClinic.com - Safer, Smarter, Fuel Efficient Driving.