Ford unveiled it’s new crossover, which will be available in 100 markets – but not the US.
Autoblog — Ford has unveiled the production version of its EcoSport crossover at the 2012 Beijing Motor Show. The small five-door utility should offer buyers plenty of functionality in a compact and efficient package thanks to a range of drivetrain configurations including a 1.0-liter, three-cylinder Ecoboost engine. The small-displacement engine is good for 118 horsepower and 125 pound-feet of torque, which should be more than enough to move the little machine around. All told, Ford says the EcoSport will see duty in over 100 world markets, though the CUV isn’t expected to show up in our neck of the woods.
Here are all the PR details:
An SUV for the Urban World – Ford Reveals Fuel-Efficient, All-new Ford EcoSport in China
Created for the urban environment, the all-new Ford EcoSport offers contemporary design, smart technologies and a high driving position – all in a compact, agile, fuel-efficient shape
Powered by an array of powertrains, including an all-new 1.0-litre, three-cylinder EcoBoost™ engine, the aerodynamically honed Ford EcoSport is designed to be a benchmark in fuel economy while giving customers the performance feel of a larger engine
Packed with aspirational appeal, craftsmanship and sophistication – including the Ford SYNC driver connect system with voice control – the all-new EcoSport offers a compelling alternative to the small car in big cities
BEIJING, April 22, 2012 – Ford today revealed the production version of the all-new Ford EcoSport and announced plans to build the compact, fuel-efficient urban SUV in China, in addition to India, Thailand and South America.
EcoSport’s global debut at the 2012 Auto China in Beijing means customers in China will soon be able to choose an aspirational sports utility vehicle alternative to a small car. The Ford EcoSport offers a confident stance, a high driving position and robust character on top of the agility, manoeuvrability and fuel efficiency that comes with a compact footprint. It’s the perfect combination for the city – ready for work and ready for play.
Within a contemporary design aerodynamically honed for fuel economy, the EcoSport is full of smart technologies, features and craftsmanship that offer customers more than they would expect in this segment.
With a number of powertrain solutions, including Ford’s newest, most advanced engine the 1.0-litre EcoBoost™, EcoSport is designed to be a benchmark in fuel efficiency. It also offers the Ford SYNC driver connect system with voice control and many other innovative features in a spacious and comfortable interior with new levels of craftsmanship as well as outstanding quietness and refinement.
“The Ford EcoSport reflects our commitment to serve our Ford customers in China and around the world with the cars, utilities and trucks they want and value,” said Joe Hinrichs, president, Ford Asia Pacific and Africa. “EcoSport delivers outstanding quality, great fuel efficiency with the 1.0-litre EcoBoost engine, superior safety and really smart design with SYNC.”
The production reveal of EcoSport follows rapidly after the vehicle’s global preview in January at the Delhi Auto Expo as well as in Brazil, where Ford EcoSport was developed by a global Ford development team. In addition to production in Chongqing, the EcoSport will be manufactured in Camaçari, Brazil, Rayong, Thailand, and Chennai, India, and will be offered in nearly 100 markets globally.
EcoSport joins Ford’s family of small global vehicles, which will reach an annual production capacity of 2 million units by 2015.
“The all-new EcoSport is designed and engineered specifically for customers in global growth markets using Ford’s global SUV engineering expertise and reflecting our commitments for quality, leading fuel economy, safety and smart technology,” said Raj Nair, group vice president, Global Product Development. “We’re delivering innovative products like this to drive our global growth.”
Ford is showcasing its top-of-the-line model, the EcoSport Titanium, on stage in Beijing, painted in distinctive Mars Red. A similar model is being revealed today in Salvador, Brazil, as EcoSport’s global launch momentum builds.
EcoSport Titanium has 16-inch aluminium alloy wheels and a chrome grille.
Inside, EcoSport offers a stylish, modern and well-equipped interior delivering new standards of craftsmanship and quality. The cabin – spacious for five people and their gear – has been engineered to deliver outstanding levels of comfort and quiet operation for customers.
In addition to Ford SYNC with voice control, among EcoSport’s available innovative technologies are Smart Keyless Entry, Ford Power Start, and a cooled bin in the glovebox.
EcoSport offers advanced safety items, such as dual front airbags and side curtain airbags, as well as Anti-Lock Brake System (ABS) and Electronic Stability Program.
To take the stress out of driving, the EcoSport comes with an array of driver-assist features including Hill Launch Assist and rear parking sensors.
Its agile, manoeuvrable chassis features electric power-assisted steering (EPAS) for outstanding steering response and improved fuel efficiency.
Beautiful, agile, modern
The new EcoSport is an affordable compact SUV that is ready for work and ready for play.
It targets benchmark performance in fuel economy, driveability and performance to redefine expectations in the compact SUV segment.
The new Ford SUV’s main characteristics were defined by consumers in all of the regions in which it will be sold. The design and flexible use are part of the new vehicle’s differentiated plan, which besides the agility and practicality for urban use, offers power and robustness for more adverse terrain.
The elevated stance and purposeful posture give the new EcoSport the appearance of a higher class vehicle. Its agile and contemporary lines convey confidence, refinement and an adventurous spirit, within a modern and smart package. All this contributes to EcoSport’s aspirational appeal.
“The new EcoSport is full of personality,” said J Mays, group vice president, Design, and chief creative officer, Ford Motor Company. “Customers around the world immediately recognise its capability and SUV robustness that is achieved with aggressiveness. It is friendly and it’s a vehicle that really makes you smile.”
Powering growth in China
Reinforcing Ford’s commitment to offer a full portfolio of vehicles in China, the all-new Ford EcoSport will be the second of 15 new vehicles that Ford plans to introduce in the country by 2015. This is part of a bigger plan to bring more than 50 new vehicles and powertrains to the Asia Pacific and Africa region by mid-decade, underscoring the unprecedented expansion in the region.
“With its superior fuel efficiency and a comprehensive suite of smart technologies, the EcoSport is well-placed to power Ford into a new segment not only in China but also in other growth markets in Asia,” said Hinrichs.
Ford’s aggressive expansion plan in China is being supported by several new investments to increase production capacity.
It was announced earlier this month that Ford and its joint venture Changan Ford Mazda Automobile (CFMA) will invest approximately USD 600 million to expand capacity in Chongqing by 350,000 passenger vehicles, raising total capacity in China to 950,000 units by 2014. The new investment will increase Ford’s total investment in China to approximately USD 4.1 billion.
CFMA already operates two assembly plants and an engine plant in Chongqing. Additional facilities – a USD 500 million engine plant and a USD 350 million transmission plant – are currently under construction.
A few weeks ago Kathy called me and told me she needed a “case study” to add to the new press kit she was developing – something that illustrated the benefits of using FuelClinic.com from a member’s perspective.
I went to the database and back to my feedback emails, and found a few members who were obviously using the system regularly, were interested enough to communicate with me about the site and ideas or problems they had, and might possibly want to participate in a case study. I sent a few requests, received a few responses, including one from John Guercio.
From logs and emails I knew John had been using the system a long time, and when I asked him if he’d be interested in talking with Kathy he said “sure”. While I knew he was a “regular”, and I had assumed he was benefiting from using the site, I didn’t have any idea how he had been using the system – pushing it to it’s limits, and saving himself thousands of dollars.
Here’s how it starts:
John was used to receiving an occasional $2,000 expense check for his mileage. But when his company put him on a strict $750 a month expense plan, John knew it was time to take control of his MPGs and start paying better attention to the pain he would soon being feeling at the pump.
To do this, he turned to FuelClinic.com, the Web’s premiere online fuel efficiency tracking and driver improvement resource. His main interest was in tracking his Jetta’s miles per gallon for work-related trips to determine whether or not the new stipend was helping him make money, or causing him to lose it.
Find out how well it worked out for John, how he was able to track his expenses, improve his fuel mileage, decide NOT to get that new car he was looking at, and saved thousands of dollars in taxes last year.
If you are interested in participating in future case studies, please send a note to me at email@example.com - we are currently looking to create a case study detailing how a small business w/ a small fleet of vehicles has used FuelClinic.com in some way to save money, improve mileage, or track consumption.
Thanks John! Thanks Kathy!
Truthfully, sometimes it’s hard to keep at it. Then you get reminded why you started.
Votes at IdeaBlob are tallied each night, and I just received notice from them that the FuelClinic idea is currently #3 in this weeks “sprint”. This is great news!
This is a good indication that we have a real chance of success with this grant.
I still need your help – for those who have not yet voted, please do so. IdeaBlob does require registration, which is a little bit of a pain, but it helps prevent cheating. (btw: I first registered with them in November 2008, and they have not sent me any spam at all.)
For those that have voted, thank you – may I have another? Please pass on my request for votes and encourage your friends and family members who can spare a few minutes to help.
Details of what the grant would be used for are contained in the proposed idea, but basically the money will be used to produce eco-driving training videos that will demonstrate proven techniques anyone can use to improve fuel efficiency and save gas money.
If our idea should win, the grant money will be spent immediately to stimulate the economies of several small businesses (videographer, director, assistants, test track, car rental, pr person) as well as pay a lucky university student who will help with post-production editing, etc. The videos will become a part of FuelClinic freely available training modules (in development) as well as available to anyone via YouTube.
Thanks again for your help.
Help us win $10K grant to produce eco-driving video “clinics” that will teach fuel-efficient driving skills
FuelClinic.com is entered at IdeaBlob to compete for a $10K grant. We intend to use the money to produce several eco-driving training videos that will highlight simple methods anyone can use to reduce their fuel consumption and save gas money.
I need your vote this week to help place our idea into the contest running at the end of this month. Voting is simple, but does require a quick registration. All of the details are available at the IdeaBlob website.
Please pass this request on to anyone you think would support this idea. Thanks in advance for your time and consideration.
Fuelishness Feed: FastSkinz Fail; The NEW Pumped-Up Prius; 10,561 MPG Econo-Coffin; Tata’s Start-Stop – Sound Familiar?
- Popular Mechanics Tests FastSkinz Car Wrap: Essentially, in our test, we found no real fuel-economy improvement from the Fastskinz MPG-Plus wrap. And if you trust Ford’s MPG displays, the Fastskinz Flex actually delivered slightly worse fuel economy on our loop. So two identical vehicles, on an identical route at identical speeds, with the same drivers, on the same day, returned nearly the same fuel economy. Where did MPG-Plus go wrong?
- The New Toyota Prius Has 22% More Power: At the same time overall fuel economy has been improved by 10 per cent, new Prius returning 72.4mpg in combined cycle driving. The adoption of a larger, 1.8-litre engine reduces the rpm during high-speed driving to give a 10 per cent gain in long-haul cruising fuel efficiency. And with more torque produced at lower engine speeds, new Prius offers more relaxed cruising performance, too.
- 10,561 Miles Per Gallon: But there are a few drawbacks. You would have to drive lying on your back in a space no bigger than a coffin.
- Tata Motors — Stop-Start Technology good for 6-10% Better Fuel Efficiency: Market sources indicate that now Tata Motors has the technology it can be extended to its other range of products like passenger vehicles and trucks . In a ‘stop-start’ technology, the vehicle’s ECU (electronically controlled unit) is so programmed that after 10 seconds of it recognising that the engine is on but idle, it automatically switches off the engine.